Marketing Manager

Goldieandace; City of Melbourne; On-site; AUD 90,000 - 130,000; Part time

Benefits offered by this job

Generous staff discount

Early access to new collections

Team learning events

4 days per week or full-time option

Nice office near city / public transit

Job summary

Goldie + Ace in Port Melbourne is seeking a commercially minded Marketing Manager to lead our global marketing strategy across Australia and internationally. The role blends strategic planning with hands-on execution across ecommerce Retail and Wholesale.

Based at our Port Melbourne head office, you'll own the marketing plan and performance, collaborating with Sales and Brand teams to bring activity to life and drive growth, reach, and loyalty.

Qualifications

• 4+ experience in a similar marketing role.
• Experience with Shopify and Klaviyo would be advantageous.
• Strong analytical skills and performance marketing understanding.
• Excellent communication and negotiation abilities.

Responsibilities

• Develop and execute the global marketing strategy across Australia and International.
• Drive audience growth, brand awareness and customer acquisition across Retail and Wholesale.
• CRM management across email and SMS, including segmentation and loyalty.
• Lead performance marketing including paid media, budgets and optimization.
• Plan activity around launches, campaigns, events and key trading moments.
• Lead social, PR, influencer and seeding initiatives to grow exposure and sales.
• Manage marketing budgets, KPIs and reporting and refine the marketing mix.

Skills

Commercial mindset

Growth marketing

Strategic thinking

Analytical skills

Communication skills

Tools

Shopify

Klaviyo

Job description

Full Time or Part Time (4 days)
Port Melbourne

Goldie + Ace is looking for a commercially minded, growth-focused Marketing Manager to lead our global marketing strategy.

This role is about increasing our reach, brand awareness and exposure, attracting new customers and stockists, and building stronger engagement with the people who already know and love the brand.

This is both a strategic and hands-on executional role working across both ecommerce Retail and Wholesale, recognising that the Australia and international markets require different approaches, channels and opportunities.

Based at our Port Melbourne head office, you'll own the marketing plan and performance, working closely with our Sales and Brand teams to bring activity to life.

What you'll own

• Develop and execute the global marketing strategy across Australia and International.
• Bring fresh, innovative and out-of-the-box ideas to how we market our products and brand, identifying new ways to create cut-through, reach new audiences, build loyalty and generate conversation.
• Drive audience growth, brand awareness, reach and customer acquisition across Retail and Wholesale.
• CRM management across email and SMS, including database growth, segmentation, retention and loyalty.
• Lead performance marketing including paid media strategy, budgets, optimisation and performance.
• Plan marketing activity around collection launches, campaigns, promotions, events and key trading moments.
• Lead social strategy, PR, influencer, creator and seeding initiatives to grow brand exposure and sales.
• Maximise leverage opportunities around partnerships, licences, collaborations, events and activations.
• Manage marketing budgets, KPIs and reporting, using performance insights to continually refine the marketing mix and grow reach and sales.

About You

• You're a commercial and innovative growth-minded marketer who can think strategically while still being comfortable getting into the detail and making things happen.
• 4+ experience in a similar marketing role, ideally within a consumer, retail or ecommerce brand
• Experience with Shopify and Klaviyo would be advantageous
• Exceptional communication and negotiation skills (you're equal parts charming and commercial)
• Strong analytical skills and understanding of performance marketing metrics and measures
• A roll-up-your-sleeves, lead-from-the-front kind of approach
• Most importantly, you'll be excited by the opportunity to help take an established Australian brand to a much bigger global audience.

Apart from a salary, and occasional baked goods, we offer:

• Opportunity for the role to be structured as either 4 days per week or full-time
• A great office working environment located close to the city and public transport
• Generous staff discount and early access to new collections and sample sales
• Team learning events
• The chance to work closely with a creative and passionate team
• The chance to grow with a brand that's expanding globally and doing things differently

About Us

Goldie + Ace is all about creating quality baby and toddler clothing made to last and be loved. Evoking a sense of nostalgia through designs inspired by our own childhoods, we strive for an honest approach to producing comfortable, ethically sourced garments made with exceptional craftsmanship. Clothing your child will outgrow, not wear out, which means you can wear, cherish and pass on.