Performance Marketing Lead - Global DTC Growth (Hybrid)

All Things Golden Pty; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

50% staff discount across A.T.G.

20% family and friends discount

Weekly pay cycle

Birthday leave

Staff wellness classes

Discounted treatments in wellness area

Focus & Flow for deep work

HQ in Hawthorn East

Team events and career development

Growth opportunities

Community and people-first culture

Job summary

All Things Golden Pty is seeking a Digital Marketing Manager to drive profitable customer acquisition and revenue growth across digital channels and international markets. You will lead performance marketing, paid media, and affiliate partnerships, ensuring CAC and ROAS are optimised in line with brand strategy.

You will collaborate with the CMO, Brand Marketing, CRM and Finance to balance commercial outcomes with brand storytelling and customer retention initiatives.

Qualifications

• The role requires a strong track record in digital/performance marketing for DTC or fashion eCommerce.
• Excellent data-driven decision making and commercial judgement.
• Experience with attribution, ROAS, CAC, LTV and budgeting across markets.

Responsibilities

• Own performance marketing strategy and execution, driving revenue and new customer acquisition while balancing CAC, ROAS, COS.
• Lead paid social campaigns with testing cadence on creative, audiences and offers.
• Grow the affiliate program, manage partners and network performance.
• Manage external agencies with clear KPIs and reporting rhythms.
• Reconcile performance data across platforms, Shopify and GA4.
• Brief Brand Marketing on creative needs and maintain fast asset pipeline.
• Plan and optimize paid media investment against targets, calendar, launches and inventory.
• Own channel attribution and spend reporting with CFO.
• Integrate acquisition data into CRM flows for retention.
• Expand paid and affiliate activity into new markets and currencies.
• Explore AI to improve targeting, creative testing, bidding, and reporting efficiency.
• Lead insight-led creative testing with Brand to improve acquisition while preserving brand integrity.

Skills

Digital marketing

Performance marketing

Paid social

Affiliate marketing

Analytics

Shopify

GA4

Multi-market management

Commercial judgement

Collaboration

Education

Degree in Marketing or related field

Tools

Shopify

GA4

Job description

All Things Golden Pty is seeking a Digital Marketing Manager to drive profitable customer acquisition and revenue growth across digital channels and international markets. You will lead performance marketing, paid media, and affiliate partnerships, ensuring CAC and ROAS are optimised in line with brand strategy.

You will collaborate with the CMO, Brand Marketing, CRM and Finance to balance commercial outcomes with brand storytelling and customer retention initiatives.