Performance Marketing Specialist

Uniqlo; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Performance-based bonuses

Group Profit Sharing Scheme

Parental Leave Pay Entitlement (up to

Employee Assistance Program (EAP)

Multilingual learning platform

Global brand exposure

Job summary

UNIQLO Australia is seeking a Performance Marketing Specialist to accelerate growth through paid search, SEO, programmatic, and other channels. You will drive creative excellence and brand growth from a customer-centric perspective, evaluating copy and visuals and providing clear direction to improve performance.

This role requires hands-on experience with Google Ads, Meta Ads Manager, TikTok, and programmatic platforms, plus strong GA4 analytics and a track record of shaping creative assets for

Qualifications

• 5+ years of experience in performance marketing or digital marketing roles.
• Proven track record of managing and optimising campaigns across multiple paid channels.
• Hands-on experience in creating and optimising copy and creative assets based on performance.
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, TikTok, Programmatic, etc.
• Strong proficiency in GA4 and campaign performance analysis (CTR, CVR, ROAS, etc.).
• Advanced Excel / Google Sheets; basic SQL or data handling skills preferred.
• Ability to assess and optimise creative assets (copy, visuals, messaging) based on performance data.
• Ability to allocate budgets effectively across channels based on performance and business priorities.
• Experience in designing, executing, and interpreting A/B tests for continuous optimisation.
• Experience working in cross-functional environments, collaborating with teams such as E-commerce, CRM, Social, and external agencies.
• Experience in retail, e-commerce, or consumer-focused brands is highly preferred.
• Demonstrated ability to translate business objectives into marketing strategies and execution plans.

Responsibilities

• Plan, manage, and optimise full-funnel campaigns across paid channels (e.g. Meta, Google, TikTok, Programmatic) to achieve traffic, conversion, and revenue targets.
• Evaluate and guide the development of ad creatives (copy, visuals, messaging), identifying winning approaches and continuously improving performance through testing and iteration.
• Analyse performance data, customer behaviour, and campaign results to generate clear, actionable insights and recommendations for business growth.
• Work closely with E‑commerce, CRM, Social, and other internal teams on a daily basis to align on priorities, share insights, and drive integrated marketing initiatives.
• Provide clear direction to agency partners, ensuring high-quality execution, accountability, and continuous optimisation aligned with business goals.
• Optimise for immediate KPIs (e.g. ROAS, CVR) while contributing to long-term brand building, customer acquisition, and loyalty.
• Contribute to the planning and execution of major campaigns (e.g. sales, seasonal activations, new product launches), ensuring consistency across channels and touchpoints.

Skills

Performance marketing

Google Ads

Meta Ads Manager

TikTok ads

Programmatic

GA4

Excel/Sheets

SQL basics

A/B testing

Creative optimization

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

Programmatic DSPs

Excel

SQL

Job description

Changing clothes. Changing conventional wisdom. Change the world.

UNIQLO stems from the words 'unique' and 'clothing' – simple and clever, just like our clothes. Our philosophy is based on the premise of Life Wear: apparel that comes from the Japanese values of simplicity, quality and longevity. Life Wear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people's lives.

As the leading brand of the Fast Retailing Group, UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a global brand. Today the company has more than 2,500 stores in 26 markets around the world.

Australia stands as a key market for UNIQLO in establishing its brand in the Asia and Oceania region and remains focused on continuing its growth. UNIQLO opened the first store, in Emporium, Melbourne, in April 2014, and as of today has expanded to 41 stores across Victoria, New South Wales, South Australia, Western Australia, Queensland, and Australian Capital Territory.

The Opportunity

The Performance Marketing Specialist role is responsible for accelerating the growth of UNIQLO Australia through performance marketing such as Paid search, SEO, programmatic, etc.

For this role, we are looking for a candidate who goes beyond technical expertise in performance marketing and can drive both creative excellence and brand growth from a customer‑centric perspective.

In addition to managing campaigns based on data analysis, the ideal candidate should be able to evaluate the effectiveness of copy and visual assets, provide clear creative direction, and contribute to building strong brand affinity for UNIQLO.

This role is not limited to managing agency relationships. It requires close, day‑to‑day collaboration with cross‑functional teams such as E‑commerce, CRM, and Social, in order to solve business challenges holistically through data‑driven insights and customer understanding.

Key Responsibilities

1. Drive performance marketing strategy and execution

Plan, manage, and optimise full-funnel campaigns across paid channels (e.g. Meta, Google, TikTok, Programmatic) to achieve traffic, conversion, and revenue targets.

2. Lead creative effectiveness and optimisation

Evaluate and guide the development of ad creatives (copy, visuals, messaging), identifying winning approaches and continuously improving performance through testing and iteration.

Analyse performance data, customer behaviour, and campaign results to generate clear, actionable insights and recommendations for business growth.

4. Collaborate cross-functionally to solve business challenges

Work closely with E‑commerce, CRM, Social, and other internal teams on a daily basis to align on priorities, share insights, and drive integrated marketing initiatives.

5. Manage and elevate agency partnerships

Provide clear direction to agency partners, ensuring high-quality execution, accountability, and continuous optimisation aligned with business goals.

6. Balance short-term performance with long-term brand growth

Optimise for immediate KPIs (e.g. ROAS, CVR) while contributing to long-term brand building, customer acquisition, and loyalty.

7. Support campaign planning and key commercial moments

Contribute to the planning and execution of major campaigns (e.g. sales, seasonal activations, new product launches), ensuring consistency across channels and touchpoints.

Experience, Skills and Knowledge

5+ years of experience in performance marketing or digital marketing roles.

Proven track record of managing and optimising campaigns across multiple paid channels.

Hands‑on experience in creating and optimising copy and creative assets based on performance.

Hands‑on experience with platforms such as Google Ads, Meta Ads Manager, TikTok, Programmatic, etc.

Strong proficiency in GA4 and campaign performance analysis (CTR, CVR, ROAS, etc.).

Advanced Excel / Google Sheets; basic SQL or data handling skills preferred.

Ability to assess and optimise creative assets (copy, visuals, messaging) based on performance data.

Ability to allocate budgets effectively across channels based on performance and business priorities.

Experience in designing, executing, and interpreting A/B tests for continuous optimisation.

Experience working in cross‑functional environments, collaborating with teams such as E‑commerce, CRM, Social, and external agencies.

Experience in retail, e‑commerce, or consumer‑focused brands is highly preferred.

Demonstrated ability to translate business objectives into marketing strategies and execution plans.

Why Join Us?

At UNIQLO, we believe great work happens when people feel supported, valued, and inspired. When you join us, you’re not just building a career—you’re becoming part of a global brand that invests in its people.

What you’ll enjoy:

• Performance based bonuses, paid twice a year
• Eligibility to join our ‘Group Profit Sharing Scheme’ after one year of service (subject to fiscal year requirements)
• UNIQLO Parental Leave Pay Entitlement of up to 34 weeks (subject to eligibility based on role level and policy requirements）
• Access to our Employee Assistance Program (EAP) for confidential wellbeing support
• Access to a multilingual learning platform to support continuous learning and career development
• The opportunity to work with a leading global brand, with exposure beyond Australia
• Potential travel to our Tokyo Head Office through our Global Convention in Japan (held twice a year), subject to role and business needs
• More Competitive Employee Benefits

Join a workplace where flexibility, growth, wellbeing, and global opportunity come together—so you can bring your best self.

To be eligible to apply, you must have full working rights in Australia.

For more information about Fast Retailing / UNIQLO, please visit our website at www.fastretailing.com/employment/en/

UNIQLOis an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees.