Performance Creative Lead, Growth (Remote/Hybrid)

Linktree; Melbourne; Hybrid; AUD 120,000 - 180,000; Full time

Job summary

Linktree in Melbourne is seeking a Performance Creative Strategist to own the creative variable in paid acquisition, driving growth with insight and data to craft ads that convert across Meta, TikTok and YouTube.

You'll lead end-to-end sprint cycles, brief and manage agencies and creators, collaborate with Growth, Design, Content, and CRO, and push for high-impact, scalable ideas in a fast-moving, global-scale team.

Qualifications

• 4–6+ years in performance creative, paid social strategy, or growth marketing with measurable outcomes.
• Strong copywriting ability and understanding of how to convert audiences.
• Proven experience scripting and producing direct-response video ads.
• Experience briefing and managing creative agencies and creators.
• Comfortable using AI tools to move faster while preserving quality.

Responsibilities

• Own the end-to-end sprint cycle from hypothesis to post-launch analysis for creative assets.
• Develop performance-led briefs and structured testing roadmaps translating data into scalable concepts.
• Direct creators, editors, and designers to bring vision to life with strategic precision.
• Brief, manage, and hold accountable creative agencies and measurement partners.
• Collaborate with Growth, Design, Content, and CRO to ensure alignment with brand and channel best practices.

Skills

Performance creative

Paid social strategy

Growth marketing

Copywriting

A/B testing

Creative briefs

Agency management

AI tools

Autonomous working

Tools

CapCut

iPhone editing

Job description

Linktree in Melbourne is seeking a Performance Creative Strategist to own the creative variable in paid acquisition, driving growth with insight and data to craft ads that convert across Meta, TikTok and YouTube.

You'll lead end-to-end sprint cycles, brief and manage agencies and creators, collaborate with Growth, Design, Content, and CRO, and push for high-impact, scalable ideas in a fast-moving, global-scale team.