Creative Performance Lead — Remote AU (Social & Paid)

Hustle; Newcastle; Remote; AUD 90,000 - 130,000; Full time

Job summary

Hustle in Australia is seeking a Creative Strategist who turns customer insights into hooks and stories for social and paid content. You will own creative strategy for an established skincare brand, shaping concepts across campaigns, briefs, and production teams.

You’ll guide creators, run Meta ads, test formats, and use AI tools to accelerate learning. If you thrive on data-driven storytelling and cross-functional collaboration, this is your role.

Qualifications

• Proven ability to develop social campaign concepts and creative strategy.
• Hands-on experience building and running Meta ads.
• Strong instincts for hooks and storytelling.
• Ability to write clear briefs and guide creatives.
• Experience collaborating with creators or production teams.

Responsibilities

• Translate insights and product benefits into testable content hooks.
• Brief and coordinate creators, designers and editors across formats.
• Build and optimize Meta ads, analyze resonance and apply learnings.
• Experiment with formats, messaging, and AI-assisted tools.

Skills

Creative strategy

Social campaign concepts

Meta ads

Hooks & storytelling

Brief writing

Creative direction

Tools

Meta Ads Manager

Job description

Hustle in Australia is seeking a Creative Strategist who turns customer insights into hooks and stories for social and paid content. You will own creative strategy for an established skincare brand, shaping concepts across campaigns, briefs, and production teams.

You’ll guide creators, run Meta ads, test formats, and use AI tools to accelerate learning. If you thrive on data-driven storytelling and cross-functional collaboration, this is your role.