Paid Media Trader

Woolworths Group; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Hybrid work model

Progressive leave policy

Team discounts

Wellbeing programs

Job summary

Woolworths Group in Sydney is seeking a Paid Media Trader to drive multi-channel campaigns for BIG W. You will manage programmatic buys, coordinate with planning and brand teams, and optimize performance with data-driven insights.

The role is hands-on, requires strong DSP experience, and offers a hybrid working model within a large national group focused on delivering exceptional customer experiences.

Qualifications

• Experience in programmatic trading in agency or client-side environments.
• Strong knowledge of DSPs and ad tech ecosystem.
• Ability to plan, execute and optimize multi-channel campaigns with data-driven insights.
• Experience with tagging solutions for measurement and audience building.
• Proven ability to manage timelines and budgets with accuracy.

Responsibilities

• Execute multi-channel campaigns, prioritizing programmatic buys.
• Collaborate with planning, trading and brand teams to gather briefs and update trackers.
• Set up campaigns, monitor delivery, optimize performance and report insights.
• Drive data-driven activities to grow revenue and customer value.
• Manage campaign budgets to maximise ROI and efficiency.
• Provide data-driven recommendations to stakeholders for campaign planning.
• Ensure accuracy and reliability of campaign reports and dashboards.

Skills

Programmatic trading

DV360 & The Trade Desk

CM360

Tagging & measurement

Budget management

Stakeholder management

Client relationship

Education

Bachelor's degree in Business/Marketing

Tools

DV360

The Trade Desk

Campaign Manager (CM360)

Vistar Media

Job description

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

About the role

Join the Digital Media Agency (DMA) as a Paid Media Trader and play a pivotal role in shaping the future of CustomerX. You'll drive exceptional customer experiences by leveraging cutting-edge digital platforms and deep customer insights.

In this hands-on role, you'll be a key Paid Media Trader for BIG W, delivering impactful brand and targeted marketing campaigns across Programmatic channels. This role is hands-on paid media trading and involves key stakeholder management. You will be responsible for the preparation and implementation of digital media campaigns, including the gathering of assets, trafficking, creation of ad serving tags, troubleshooting, QA and reporting.

You are organised, efficient and can handle numerous tasks across a broad range of campaigns.

This role is a 12 month fixed term contract.

What you’ll do

• Execution of multi-channel campaigns predominately programmatic buys: buying and implementation of multi-channel advertising campaigns
• Manage media plan: work closely with the digital planning and trading team as well as BIG W Brand and Marketing team to gather digital campaign briefs, update tracker, plan and implement accordingly.
• Manage campaign setup, delivery, optimisation, reporting and insights. This includes identifying trends/learning’s for future opportunities
• Execute data driven multi-channel marketing activities to grow revenue and customer value
• Effective management of budget and goals: Taking responsibility for the allocated campaign budget, ensuring efficient and effective spending to maximise return on investment.
• Relationship building & stakeholder management: Providing internal "client services" by offering data-driven channel recommendations and strategic guidance to stakeholders to inform their campaign planning and execution.
• Reporting: Ensuring the accuracy and reliability of the data presented in reports.

What you’ll bring

• Experience in programmatic trading in either agency or client-side
• Strong experience with DSP’s such as DV360, The Trade Desk, Vistar Media along with CM360
• Investment decisioning & trading knowledge at scale in line with the Woolworths Group commitments
• Experience with Tagging solutions for measurement and audience building
• Successfully manage timelines and budgets
• Demonstrate a track record of client relationship development and service
• Ability to establish credibility and rapport with clients or internal stakeholders
• Have the ability to handle stressful situations and deadline pressures calmly
• Able to quickly adapt to ongoing change based on the business and team requirements
• Hold an understanding online trends and have experience in developing digital strategies and communications programs
• Demonstrate strong and effective decision-making skills
• Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).

Note: Woolworths Group is an inclusive, team-first company committed to breaking down institutional barriers that keep people from reaching their potential. If you meet some, but not all of the requirements above, we urge you to please still submit your application.

What you’ll experience

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams
• High-impact role supporting our teams who enrich our communities.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.