Content & Influencer Manager

BIG W; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

BIG W in Sydney is seeking a creative influencer strategist to lead end-to-end campaigns, drive brand visibility, and manage paid talent partnerships.

This 6-12 month parental leave cover, full-time role is hybrid, based in Bella Vista with WFH flexibility, offering exposure to a leading retailer and opportunities to shape viral moments.

Qualifications

• Extensive experience leading influencer marketing and social media campaigns.
• Proven ability to negotiate contracts and manage creator relationships.
• Strong analytical skills to translate ROI and engagement metrics into creative strategies.

Responsibilities

• Lead the identification, contract and rate negotiation, onboarding, and ongoing management of top-tier creators and paid talent for BIG W.
• Oversee end-to-end monthly gifting operations for Insiders Gifting Program, collaborating with warehouse and category teams to ensure seamless fulfillment while sourcing fresh pipeline talent.
• Monitor and evaluate influencer campaign performance, reporting on ROI, engagement uplifts and KPIs while ensuring compliance with Australian advertising standards.
• Partner with BIG W Marketing and Media Relations to integrate influencer activations into broader campaigns.

Skills

Influencer marketing strategy

Contract negotiation

Campaign analytics

Project management

Stakeholder management

Job description

• Lead creative influencer strategies and shape viral moments for an iconic Australian brand


• 6-12 month parental leave cover contract (full-time hours)


• Hybrid role based in Bella Vista with WFH flexibility

Welcome to BIG W

For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment.

We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters.

Think you’d look good in blue? A career at BIG W could be the perfect gig for you.

‘BIG W. How good's that!’

What You'll Do

In this role you will lead and execute BIG W’s end-to-end influencer strategy to drive brand visibility, share of voice (SOV), engagement, and revenue across our social platforms. You will act as the driving creative force behind our paid talent partnerships, contra gifting initiatives, and earned media amplification.

• Lead the identification, contract and rate negotiation, onboarding, and ongoing management of top-tier creators and paid talent for BIG W.


• Oversee end-to-end monthly gifting operations for the Insiders Gifting Program, collaborating with warehouse and category teams to ensure seamless fulfillment while sourcing fresh pipeline talent.


• Monitor and evaluate influencer campaign performance, reporting on ROI, engagement uplifts and key KPIs while ensuring strict adherence to Australian advertising compliance and disclosure standards.


• Partner closely with BIG W Marketing and Media Relations teams to seamlessly integrate influencer activations into broader whole-business marketing campaigns.

What You'll Bring

To succeed in this role, you will bring a creator-first mindset, blending creative flair with commercial acumen, a sharp eye for emerging digital trends, and a passion for community building.

• Extensive experience leading impactful influencer marketing, social media campaigns, ideally within retail, FMCG, or consumer lifestyle brands.


• Proven track record in contract negotiations, rate benchmarking and nurturing productive, long-term talent and agency relationships.


• Demonstrated ability to translate campaign analytics, ROI metrics, and social listening insights into actionable creative strategies and opportunities.


• Strong project management and logistics skills, comfortable managing complex gifting dispatch pipelines, budget allocations, and whole-business briefs.


• Exceptional stakeholder and interpersonal skills to influence cross-functional teams.

What You'll Experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network


• Commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams


• A progressive and competitive leave policy that gives you more space for what matters to you, including but not limited to Study Leave and Sports Representation Leave


• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group