Paid Media Manager

Searchability®; North Sydney; On-site; AUD 90,000 - 110,000; Full time

Job summary

Searchability® in North Sydney is seeking a Paid Social Manager to own the end-to-end performance of paid social campaigns, with Meta Ads as the core engine and expansion into TikTok Ads. You will plan, execute, allocate budget, and run rapid creative testing to maximise acquisition efficiency.

You’ll analyse Shopify analytics and e-commerce trading data to guide strategy, develop performance reports, and present high‑level recommendations to clients.

Qualifications

• Agency pedigree from a e-commerce-focused performance or digital marketing agency.
• Deep, hands-on expertise managing, optimizing, and scaling Meta Ads campaigns.
• Strong exposure to TikTok Ads and other paid social platforms is highly desirable.
• Demonstrable track record of driving measurable campaign performance for retail or DTC brands.
• Essential practical experience utilizing Shopify Analytics to extract trading insights and inform marketing decisions.
• Ability to interpret high-level business metrics such as MER, ROAS, LTV and NCAC.
• Understanding of performance creative frameworks, testing methodologies, and scaling mechanics.

Responsibilities

• Own the end-to-end performance of paid social campaigns, with Meta Ads as the core engine and expansion into TikTok Ads.
• Plan, execute, budget allocation, and rapid creative testing to maximise acquisition efficiency.
• Analyse Shopify analytics and e-commerce trading data to guide strategy.
• Build comprehensive client reports and deliver high-level strategic recommendations.
• Connect creative variation, platform data, and trading performance to scale accounts.

Skills

Agency Pedigree

Meta Ads Mastery

TikTok Ads Experience

E-commerce Fluency

Shopify Analytics

Commercial Mindset

Creative Strategy

Tools

Shopify

Job description

Paid Media / Meta Ads / TikTok Ads / Reddit Ads / Performance Strategy

• Own and optimise paid social performance across a premium portfolio of e-commerce and retail clients
• Drive campaign strategy using Shopify analytics, e-commerce trading insights, and performance creative
• Lead and scale high-performing Meta Ads, TikTok Ads and emerging paid social channels
• Salary $90k - $110K + super

WHO ARE WE?

We are working with a high growth digital marketing agency looking to add a talented Paid Social powerhouse to their team in North Sydney. This is an incredible opportunity to drive ecommerce client growth through paid social leadership, sharp Shopify insights and cutting edge performance creative strategies. You will step into a position that offers true channel ownership, clear career progression, and the chance to work with some of the region's most exciting retail and DTC client accounts.

WHAT WILL YOU BE DOING?

As the Paid Social Manager, you will own the end-to-end performance of paid social campaigns, with a heavy emphasis on Meta Ads as your core engine, alongside highly desirable expansion into TikTok Ads. You will be hands-on in planning, execution, budget allocation, and rapid creative testing to maximise acquisition efficiency and deliver profitable brand growth.

Beyond setting up campaigns, you will dive deep into Shopify analytics and e-commerce trading data to guide your overall strategy. You'll work collaboratively on performance creative development, build comprehensive reports, and deliver high-level strategic recommendations directly to clients. You will connect the dots between creative variation, platform data, and real-world trading performance to scale accounts successfully.

WHAT YOU NEED TO HAVE?

• Agency Pedigree: Proven experience coming from an e-commerce-focused performance or digital marketing agency.
• Meta Ads Mastery: Deep, hands-on expertise managing, optimizing, and scaling complex Meta Ads campaigns.
• TikTok Ads Experience: Strong exposure to TikTok Ads and other paid social platforms is highly desirable.
• E-com & DTC Fluency: A demonstrable track record of driving measurable campaign performance and revenue growth for retail or DTC brands.
• Shopify Expertise: Essential practical experience utilizing Shopify and Shopify Analytics to extract trading insights and inform your marketing decisions.
• Commercial Mindset: The ability to look past simple platform clicks and interpret high-level business metrics such as MER, ROAS, LTV, and New Customer Acquisition Cost (NCAC).
• Creative Strategy: A strong understanding of performance creative frameworks, hooks, structured testing methodologies, and scaling mechanics.