Paid Media Manager

TALENTD Recruitment; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

TALENTD Recruitment is sourcing a Paid Media Specialist (Paid Social) for a Melbourne-based role. You will own paid social across two consumer brands, driving performance beyond ROAS and platform basics. Expect hands-on optimization, testing of new channels and close collaboration with creative teams.

You will analyse CAC, attribution and customer behaviour to inform budget decisions, and report to senior management on performance and learnings. An agile, fast-moving environment awaits.

Qualifications

• Hands-on paid social with strong channel depth across Meta, TikTok and YouTube.
• Experience in a DTC or ecommerce brand, high-volume creative testing.
• Ability to translate data into actionable creative direction.

Responsibilities

• Own setup, optimization and performance of Meta and TikTok ads for two brands.
• Collaborate on YouTube strategy, testing and budget allocation.
• Test and scale new channels such as Pinterest and Reddit.
• Build structured creative testing with UGC, influencers and brand content.
• Brief creative teams on what to test next and monitor results.
• Link paid media with retail, CRM and organic channels.
• Report performance and insights to senior management.
• Leverage AI and automation to accelerate work while keeping judgment.
• Focus on CAC, attribution and overall profitability.

Skills

Meta Ads Expert

TikTok Ads

YouTube Ads

DTC/eCommerce

CAC & attribution

Data-driven creative

Consumer behavior curiosity

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Google Ads

Job description

Paid Media Specialist (Paid Social) | DTC Consumer Brands |

About the business

This is an Australian-owned omnichannel business running two well-established consumer brands. It’s big enough to have scale, meaningful media spend and a strong in-house marketing and creative team, but small enough to move quickly. You won’t be several layers away from the decisions. Your testing and recommendations will shape how the business grows.

The role

This is a hands-on role owning paid social across both brands. It’s for someone who knows paid media inside out and understands that good performance marketing is about more than platform best practice or chasing ROAS.

What you’ll do

• Own the set-up, optimisation and performance of Meta and TikTok across both brands
• Work with the Google Ads specialist on YouTube strategy, creative testing and budgets
• Test and scale new channels including Pinterest, Reddit and emerging platforms
• Build structured creative testing across UGC, influencer, social-first and brand content
• Work with the creative and organic social teams to decide what to test and brief what gets made next
• Look past platform metrics to customer behaviour, CAC and the wider commercial picture
• Show how paid media connects with retail, events, CRM, organic and search
• Report clearly to senior management on performance, learnings and where to increase, reduce or redirect spend
• Use AI and automation to work faster, while keeping your own judgement in charge

What you’ll bring

• 5+ years hands-on in paid media with a strong paid social focus
• Deep Meta experience and strong TikTok capability, plus YouTube exposure
• Experience in a DTC or eCommerce business, ideally a small-to-medium consumer brand
• A track record with UGC, influencers and high volumes of creative
• A solid grasp of CAC, attribution, incrementality and customer acquisition
• The confidence to turn data into clear creative direction and to challenge assumptions
• Curiosity about why customers behave the way they do, not just what Ads Manager says happened
• Experience in a high-consideration category is a big plus