Paid Media Manager

Searchability®; Melbourne; Hybrid; AUD 72,000 - 120,000; Full time

Job summary

Searchability® in Melbourne is seeking a Paid Media Specialist/Manager to lead paid social strategy across Meta and TikTok, driving testing and optimization for DTC retail brands.

You will collaborate with marketing and creative teams, explore new channels, and build structured testing programs while analyzing CAC, attribution, and customer journeys.

Qualifications

• 5+ years of paid media experience with a strong paid social focus.
• Direct experience from a brand in eCommerce / DTC / Retail.
• Strong CAC, attribution and customer acquisition understanding.
• Experience with UGC and influencer campaigns and testing.
• Commercially minded with ability to translate data into recommendations.
• Comfort briefing creatives and challenging assumptions.

Responsibilities

• Own paid social strategy across Meta and TikTok and optimize performance.
• Collaborate with marketing, creative and Google Ads teams.
• Build structured testing programs for UGC, influencer and brand creative.
• Analyze customer journey and attribution to inform budget allocation.
• Present performance insights and recommendations to senior management.

Skills

Paid media

Paid social

CAC & attribution

Analytical mindset

Commercial judgement

Budget management

Tools

Meta Ads

TikTok

YouTube ads

Job description

Paid Media Specialist / Paid Media Manager

• 5+ years’ experience in paid media, with a strong focus on paid social
• Hands-on experience across Meta Ads and TikTok
• You will come directly from a brand within eCommerce / DTC / Retail
• Strong creative testing, UGC and influencer campaign experience
• Commercially minded, with a strong understanding of CAC, attribution and customer acquisition
• Retail & DTC business
• Up to $120K
• Hybrid role - Offices based in Yarraville

WHO THEY ARE

We’re working with an established Australian business operating within the retail and DTC space. With a strong in‑house marketing and creative team, significant media investment and ambitious growth plans, they're looking for someone who wants to make a genuine impact.

The business offers the scale and resources to work on meaningful campaigns, alongside the agility to test new ideas, challenge existing strategies and see recommendations put into action without layers of bureaucracy.

WHAT YOU WILL BE DOING

You will take ownership of paid social strategy, implementation and optimisation across Meta and TikTok. Working closely with the wider marketing, creative and Google Ads teams, you'll drive creative testing, explore new acquisition channels and identify opportunities to improve performance.

You'll build structured testing programs across UGC, influencer, social‑first and brand creative, using performance insights to inform future creative direction. Beyond platform metrics, you'll take a broader commercial view of customer behaviour, attribution and acquisition, understanding how paid media contributes to the wider customer journey across retail, CRM, organic and search.

You'll also have the opportunity to test emerging channels including Pinterest, Reddit etc, influence budget allocation and present performance insights and recommendations to senior management.

YOU WILL NEED

• 5+ years' hands‑on paid media experience, with a strong paid social focus
• You will come directly from a brand within eCommerce / DTC / Retail
• Deep experience across Meta Ads and strong TikTok capability
• Experience with YouTube advertising and creative testing
• Strong understanding of CAC, attribution, incrementality and customer acquisition
• Experience working with UGC, influencers and high volumes of creative
• Confidence briefing creative teams and translating performance data into actionable recommendations
• Strong commercial judgement and the ability to challenge assumptions
• A curious, analytical mindset with a genuine interest in customer behaviour

IT'S NICE TO HAVE

• Experience within another high-consideration consumer category
• Exposure to Pinterest, Reddit or other emerging paid media channels
• Experience using AI, automation and emerging tools to improve campaign analysis and workflows
• Experience working across omnichannel retail environments

TO BE CONSIDERED