National Sales Manager

Agri Appointments; Canberra; On-site; AUD 90,000 - 130,000; Full time

Job summary

Agri Appointments in Canberra seeks a proven agriculture sales professional to lead development of the farm equipment business in ACT and Southern NSW. You will identify dealers, train teams, and drive sales growth through strategic partnerships with local farmers and large agribusinesses.

Working with product, service, and logistics teams, you will manage field visits, demonstrations, and negotiations from first contact to delivery.

Qualifications

• Five+ years in sales or sales management, with 3+ years in agricultural machinery channel sales.
• Proven track record building equipment dealer networks and strong dealer relationships.
• Understanding of local farming practices; able to work directly with farmers.
• Strong commercial judgement, negotiation skills, and ability to meet sales targets.
• Clear communication and presentation skills; coordinate across dealers, customers and internal teams.
• Willingness to travel frequently; Australian working rights.

Responsibilities

• Identify and recruit local dealers across ACT and Southern NSW.
• Onboard and train dealer teams; set and monitor sales plans and targets.
• Visit farms and large agricultural businesses; demonstrate equipment.
• Support commercial negotiations through to order and delivery.
• Represent the company at field days and trade events; collect market feedback.

Skills

Dealer network building

Sales management

Negotiation

Communication

Travel readiness

Agriculture knowledge

Job description

Our Client

Our client is a major China-based machinery manufacturer with a strong position in its home market and a growing international business. Its established equipment range spans concrete machinery, lifting machinery, earthmoving equipment and aerial work machinery. The company is also expanding into emerging sectors, including mining and agricultural machinery. With overseas operations growing across Southeast Asia, South Asia, the Middle East and Russia, the business is building its reach in new markets. It is now developing its agricultural machinery presence in Australia. This is an opportunity to represent a large international manufacturer, introduce its growing farm equipment range to Australian customers and help establish the dealer network and market presence needed for long-term growth.

Role

Based around Canberra, you will lead agricultural machinery sales development across the ACT and Southern NSW. Your focus will be to identify the right local dealers, assess their capability and build partnerships that can grow. You will onboard and train dealer teams, agree sales plans and targets, and stay close to day-to-day performance through regular visits and business reviews. You will work alongside dealers in the field, visiting farms and large agricultural businesses, demonstrating equipment, progressing key projects and supporting commercial negotiations through to order and delivery. You will represent the business at field days and trade events, build relationships with dealer principals and major customers, and bring back practical information on farming needs, competitor activity and pricing. Working with product, service, logistics and finance teams, you will help solve customer issues and make sure local feedback reaches the wider business.

Requirements

• At least five years of sales or sales management experience, including three or more years in agricultural machinery channel sales.
• A record of building equipment dealer networks and maintaining productive dealer relationships.
• Good understanding of local farming practices and the confidence to work directly with farmers and large farm businesses.
• Strong commercial judgement, negotiation skills and ability to plan and deliver against sales targets.
• Clear communication and presentation skills, with the ability to coordinate across dealers, customers and internal teams.
• Willingness to travel frequently across the territory and current Australian working rights.
• Experience with a global farm equipment brand or cross-border business will be an advantage.

Remuneration and Location

The role is based around Canberra and covers the ACT and Southern NSW. Regular travel to dealers, farms and industry events is required, with most working time spent in the field. Remuneration details will be discussed directly with shortlisted candidates.

Additional information

• Represent a large international manufacturer,
• Introduce its growing farm equipment range to Australian customers
• Attractive salary, based in the Canberra region