National Marketing Manager

Salexo Consulting; Sydney; On-site; AUD 125,000 - 140,000; Full time

Job summary

Salexo Consulting is seeking a National Marketing Manager to lead the national marketing plan from our Sydney branch. This site-based role includes occasional travel to Melbourne or Brisbane and close collaboration with senior leaders to align marketing with commercial priorities.

You will build a consistent brand across channels, plan integrated campaigns, create content, manage digital channels, and support sales with materials. A proven leadership track record in marketing is essential.

Qualifications

• Experience in a marketing management, senior marketing or marketing leadership role.
• Strong background in developing and delivering campaigns across digital and traditional channels.
• Strong writing and communication skills; able to simplify technical offerings for customers.
• Experience using marketing data to understand what is working and where to focus next.

Responsibilities

• Developing a national marketing strategy that supports growth and commercial objectives.
• Building a consistent brand across digital channels, communications, sales materials and locations.
• Planning and delivering integrated campaigns to build awareness and generate enquiries.
• Creating content that explains services, expertise and value to customers.
• Managing the website, social media, email marketing and other digital channels.
• Coordinating with sales and operations to identify customer needs and market opportunities.
• Supporting sales with presentations and capability materials for customers.
• Coordinating industry events, trade shows, and engagement activity.
• Managing external agencies and budgets, briefs, and output quality.
• Monitoring campaign performance and using feedback to improve future activity.

Skills

Marketing leadership

Campaign management

Digital marketing

Content creation

Stakeholder management

Budget management

Data-driven marketing

Tools

CRM software

Analytics tools

Social media management

Job description

This Australian business provides specialist equipment hire and practical support to customers working across demanding project environments. Its customers rely on dependable service, responsive teams and solutions that help keep work moving.

This role is a site based positioned based out of the companies Sydney branch with travel to their Melbourne or Brisbane branch every couple of months.

The business is looking for a National Marketing Manager to bring greater direction and consistency to its marketing. This is an opportunity to take ownership of the national approach, connect marketing activity closely with commercial priorities and make sure the business is well represented across every customer touchpoint.

The role will suit someone who can set the plan and stay close to the work. You’ll bring the judgement to shape a clear marketing direction, along with the energy to coordinate campaigns, develop content and work alongside teams across the business. You may already be operating at national manager level or be an experienced marketing professional ready to take that next step.

The role

You’ll lead the development and delivery of the national marketing plan, working with senior leaders and teams across the business to understand priorities and turn them into practical activity.

Your responsibilities will include:

• Developing a national marketing strategy that supports the business’s growth and commercial objectives
• Building a consistent brand across digital channels, customer communications, sales materials and business locations
• Planning and delivering integrated campaigns to build awareness, generate enquiries and support customer retention
• Creating useful content that explains the business’s services, expertise and value to customers
• Managing the website, social media, email marketing and other digital channels
• Working with sales and operational teams to identify customer needs, project activity and market opportunities
• Supporting sales teams with presentations, capability materials, case studies and other tools they can use with customers
• Coordinating industry events, trade shows, sponsorships and customer engagement activity
• Managing external agencies and suppliers, setting clear briefs and tracking the quality and impact of their work
• Monitoring campaign performance and using data and customer feedback to improve future activity
• Managing marketing budgets, timelines and priorities across a national program

What you’ll bring

You’ll be a practical, commercially minded marketer who can work confidently with people across different teams and locations. You’ll be comfortable setting direction, bringing others along and making sure plans translate into work that gets done.

• Experience in a marketing management, senior marketing or marketing leadership role
• Or a strong marketing background and the readiness to take on broader national responsibility
• Experience developing and delivering campaigns across digital and traditional channels
• Strong writing and communication skills, with the ability to make technical or service-based offerings clear to customers
• Confidence working with sales, operations and senior stakeholders
• An organised approach to managing multiple priorities, budgets and deadlines
• Experience using marketing data to understand what is working and where to focus next
• A hands‑on attitude and the confidence to take a project from the initial brief through to delivery

Experience in equipment hire, construction, civil, infrastructure, industrial services, technical products or a related B2B environment would be useful. A direct background in the sector isn’t essential if you can show that you understand how to market to business customers and build strong relationships with commercial teams.

Why consider it

This role offers the scope to shape how a growing Australian business presents itself to the market. You’ll have room to bring ideas forward, improve the consistency of marketing nationally and show the impact of your work across the business.

On Offer

• Base salary of $125k - $140k
• Super at 12%
• Opportunity to join a seriously growing company and have genuine career progression
• Genuine growth into managing a smaller team as the business grows

For an experienced National Marketing Manager, it’s a chance to take ownership of a broad role with a strong connection to commercial outcomes. For someone ready to step up, it offers the opportunity to take on greater responsibility and grow into a national leadership.