National Marketing Manag

Salexo Consulting; Sydney; Presencial; AUD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Salexo Consulting is seeking a National Marketing Manager to lead the development and delivery of the national marketing plan, aligning with commercial priorities and brand across all customer touchpoints.

You will coordinate campaigns, content, and budgets across teams, working with sales, operations and senior stakeholders to drive growth and customer engagement in a growing Australian business.

Formación

• Experience in marketing management or leadership
• Experience delivering campaigns across digital and traditional channels
• Strong writing and communication skills
• Experience working with sales, operations and senior stakeholders
• Ability to manage multiple priorities, budgets and deadlines
• Experience using marketing data to optimise campaigns

Responsabilidades

• Develop and deliver the national marketing plan
• Build a consistent brand across digital channels and materials
• Plan and deliver integrated campaigns to build awareness and enquiries
• Create content explaining services and value to customers
• Manage the website, social media, email marketing and other channels
• Work with sales and operations to identify customer needs and opportunities
• Support sales with presentations, capability materials and case studies
• Coordinate industry events, sponsorships and customer engagement
• Manage external agencies and budgets, setting clear briefs
• Monitor campaign performance and use data to improve activity
• Manage marketing budgets, timelines and priorities across a national program

Conocimientos

Marketing management

Strategic planning

Campaign development

Content creation

Written communication

Budget management

Data-driven decision making

Cross-team collaboration

Descripción del empleo

This Australian business provides specialist equipment hire and practical support to customers working across demanding project environments. Its customers rely on dependable service, responsive teams and solutions that help keep work moving.

The business is looking for a National Marketing Manager to bring greater direction and consistency to its marketing. This is an opportunity to take ownership of the national approach, connect marketing activity closely with commercial priorities and make sure the business is well represented across every customer touchpoint.

The role will suit someone who can set the plan and stay close to the work. You’ll bring the judgement to shape a clear marketing direction, along with the energy to coordinate campaigns, develop content and work alongside teams across the business. You may already be operating at national manager level, or be an experienced marketing professional ready to take that next step.

The role

You’ll lead the development and delivery of the national marketing plan, working with senior leaders and teams across the business to understand priorities and turn them into practical activity.

Your responsibilities will include:

• Developing a national marketing strategy that supports the business’s growth and commercial objectives
• Building a consistent brand across digital channels, customer communications, sales materials and business locations
• Planning and delivering integrated campaigns to build awareness, generate enquiries and support customer retention
• Creating useful content that explains the business’s services, expertise and value to customers
• Managing the website, social media, email marketing and other digital channels
• Working with sales and operational teams to identify customer needs, project activity and market opportunities
• Supporting sales teams with presentations, capability materials, case studies and other tools they can use with customers
• Coordinating industry events, trade shows, sponsorships and customer engagement activity
• Managing external agencies and suppliers, setting clear briefs and tracking the quality and impact of their work
• Monitoring campaign performance and using data and customer feedback to improve future activity
• Managing marketing budgets, timelines and priorities across a national program

What you’ll bring

You’ll be a practical, commercially minded marketer who can work confidently with people across different teams and locations. You’ll be comfortable setting direction, bringing others along and making sure plans translate into work that gets done.

• Experience in a marketing management, senior marketing or marketing leadership role
• Or a strong marketing background and the readiness to take on broader national responsibility
• Experience developing and delivering campaigns across digital and traditional channels
• Strong writing and communication skills, with the ability to make technical or service-based offerings clear to customers
• Confidence working with sales, operations and senior stakeholders
• An organised approach to managing multiple priorities, budgets and deadlines
• Experience using marketing data to understand what is working and where to focus next
• A hands-on attitude and the confidence to take a project from the initial brief through to delivery

Experience in equipment hire, construction, civil, infrastructure, industrial services, technical products or a related B2B environment would be useful. A direct background in the sector isn’t essential if you can show that you understand how to market to business customers and build strong relationships with commercial teams.

Why consider it

This role offers the scope to shape how a growing Australian business presents itself to the market. You’ll have room to bring ideas forward, improve the consistency of marketing nationally and show the impact of your work across the business.