Experiential Events & Sponsorships Lead

Great Wall Motors; Melbourne; Hybrid; AUD 110,000 - 145,000; Full time

Benefits offered by this job

Fully maintained company vehicle

Work-from-home flexibility

12 weeks parental leave for primary, 6

Counselling services 24/7

Job summary

Great Wall Motors Australia is seeking an Events & Sponsorships Manager to lead planning and delivery of events, sponsorship activations and brand experiences that strengthen market presence and commercial outcomes.

You'll oversee end-to-end event delivery, build partnerships with agencies and venues, and coach the Events & Sponsorship Specialist as the team grows in a dynamic, growth-focused environment.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Events Management or a related discipline.
• 5+ years' experience in events, sponsorships, activations, experiential marketing, PR or brand marketing roles.
• Demonstrated experience delivering successful brand experiences, events and sponsorship activations.
• People leadership experience, with the ability to coach, mentor and develop team members.

Responsibilities

• Lead the planning and delivery of events, sponsorship activations and experiential marketing initiatives.
• Manage end-to-end event delivery, including planning, logistics, budgeting, supplier management and post-event reporting.
• Develop and execute sponsorship activation plans that maximise value, engagement and brand exposure.
• Lead vehicle launch events, dealer conferences, customer experiences and corporate events.
• Build and maintain strong relationships with sponsorship partners, agencies, venues and suppliers.
• Collaborate with PR, social media and creative teams to maximise event visibility and content opportunities.
• Measure and report on event and sponsorship outcomes, identifying opportunities for continuous improvement.

Skills

Event management

Sponsorships

Team leadership

Budget management

Stakeholder management

Education

Bachelor's degree in Marketing/Communications/PR/Events

Job description

Great Wall Motors Australia is seeking an Events & Sponsorships Manager to lead planning and delivery of events, sponsorship activations and brand experiences that strengthen market presence and commercial outcomes.

You'll oversee end-to-end event delivery, build partnerships with agencies and venues, and coach the Events & Sponsorship Specialist as the team grows in a dynamic, growth-focused environment.