Melbourne Marketing Lead: Wholesale Funnels & Shopify

Lean Marketing

Melbourne

Hybrid

AUD 63,000 - 77,000

Full time

9 days ago

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Job summary

Rosso Coffee Group in Melbourne is seeking a Marketing Coordinator to own the marketing plan across venue, wholesale, and ecommerce. The role is hybrid, requiring remote work with on-site days at the North Melbourne roastery; you must live in Melbourne.

You will manage GoHighLevel, Klaviyo, and Shopify workflows, run events, and grow Shopify revenue and venue sales. Salary around AU$70,000 per year.

Qualifications

You must live in Melbourne and can travel to North Melbourne for events.
Experience with GoHighLevel, Klaviyo, Shopify and Meta Ads is required.
Strong marketing analytics and reporting ability.
Hands-on generalist with event logistics experience.
Ability to work autonomously and guide the founder when needed.

Responsibilities

Own the marketing game plan and track North Melbourne sales, wholesale SQLs, and Shopify revenue.
Plan and run wholesale events in Melbourne with invites, RSVPs, and follow-up.
Build campaigns to generate venue demand via email and paid media.
Own Klaviyo flows, broadcasts, and customer journeys to grow revenue.
Manage ongoing Meta advertising budgets and measure ROI.
Maintain regular email broadcasts across venue, wholesale and ecommerce audiences.
Turn ideas into assets using Canva, AI and brand resources.
Keep CRM clean with proper tagging and pipeline updates.