Marketing & Growth Manager

KROF Pty Ltd; Melbourne; Híbrido; AUD 43.000 - 53.000; A tiempo parcial

Ventajas ofrecidas por este puesto de trabajo

Superannuation

Descripción de la vacante

KROF Pty Ltd is seeking a Marketing & Growth Manager for a part-time, hybrid role based in Melbourne. You will own day-to-day marketing, shape brand direction with the founders, and execute campaigns across social, email, and digital channels.

Flexible work from home with in-person meetings around Melbourne. Potential to increase days as workload grows; strong autonomy and impact on brand growth.

Formación

• A few years of experience in marketing, digital, social or e-commerce.
• Comfortable taking ownership rather than waiting to be told what to do next.
• Experience with Meta Ads Manager, Shopify, Klaviyo, email marketing, social media and digital analytics would be highly regarded.
• A good eye for content and know how to coordinate the right people to produce it.

Responsabilidades

• Own and manage KROF's social media and content calendar.
• Make sure our social channels are active, current and consistently producing great content.
• Build relationships with food, cooking, lifestyle and hospitality creators in Australia and internationally.
• Develop our UGC program and create a consistent pipeline of quality content.
• Identify creators we'd love to see using KROF and get our products into their hands.
• Brief and coordinate photographers, videographers, creators and other external partners when required.
• Manage our Meta advertising in-house, including campaigns, budgets, creative testing and performance.
• Own email marketing in Klaviyo for both consumer and trade audiences, including planning campaigns and building effective automated flows.
• Help develop and execute digital campaigns, promotions and product launches.
• Coordinate website improvements, landing pages, blog content and other e-commerce projects.

Conocimientos

Marketing experience

Digital marketing

Social media

E-commerce

Herramientas

Meta Ads Manager

Shopify

Klaviyo

Email marketing

Digital analytics

Descripción del empleo

This part-time role is initially three days per week. Salary is $48,000 + super per annum for three days, pro rata from $80,000 + super full-time equivalent.

The working arrangement is flexible and predominantly from home, with some in-person time around Melbourne for creator meetings, shoots and working with us. There is an opportunity to increase days as the workload grows.

We're looking for a Marketing & Growth Manager to take ownership of KROF's day-to-day marketing and help us turn ideas into action. You'll work closely with the founders on the overall direction of the brand, but you'll have plenty of autonomy to manage the execution. One day you might be organising content with a food creator, the next you'll be planning the month's social calendar, reviewing a Meta campaign or improving an email flow in Klaviyo. This is a hands-on role where you'll have a genuine opportunity to influence how KROF grows.

Key responsibilities

• Own and manage KROF's social media and content calendar
• Make sure our social channels are active, current and consistently producing great content
• Build relationships with food, cooking, lifestyle and hospitality creators in Australia and internationally
• Develop our UGC program and create a consistent pipeline of quality content
• Identify creators we'd love to see using KROF and get our products into their hands
• Brief and coordinate photographers, videographers, creators and other external partners when required
• Manage our Meta advertising in-house, including campaigns, budgets, creative testing and performance
• Own email marketing in Klaviyo for both consumer and trade audiences, including planning campaigns and building effective automated flows
• Help develop and execute digital campaigns, promotions and product launches
• Coordinate website improvements, landing pages, blog content and other e-commerce projects

About you

A few years of experience working in marketing, digital, social or e-commerce, ideally with a consumer, lifestyle, food, hospitality or design-led brand

Comfortable taking ownership rather than waiting to be told what to do next

Experience with Meta Ads Manager, Shopify, Klaviyo, email marketing, social media and digital analytics would be highly regarded

A good eye for content and know how to coordinate the right people to produce it

Understanding of what makes a brand feel relevant online

About us

KROF is a Melbourne-designed cutlery brand creating premium cutlery for homes, restaurants and hospitality venues. We've built a strong reputation within the Australian hospitality industry, with KROF used by some of the country's leading restaurants and venues. We have a product we're incredibly proud of, a strong brand and plenty of ideas about where we want to take it next. Our next big opportunity is taking what we've built within hospitality and bringing KROF to a much larger consumer audience.

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