Marketing Technology Specialist

Australia Retirement Trust; Brisbane; Presencial; AUD 90 000 - 120 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

None

Resumo da oferta

IAG Defence & National Security (DNS) invites applications for a permanent Growth Marketer role focused on Marketing Technology. You will shape MarTech/AdTech roadmaps, integrate analytics, and drive audience activation using first- and second-party data.

Collaborate across Marketing, Technology, Risk and Compliance, and manage relationships with vendors while championing privacy governance and innovative solutions.

Qualificações

• Bachelor's degree in business, finance, marketing, digital, or related field.
• Experience in financial services or another regulated industry.
• Knowledge of AI and machine-learning applications within marketing.
• Collaborative across Marketing, Technology, Risk, Compliance and external partners.

Responsabilidades

• Support the development of MarTech and AdTech roadmaps aligned with marketing priorities.
• Manage marketing technologies such as customer data platforms, journey tools, analytics platforms, clean rooms and advertising platforms.
• Assess emerging technologies and AI solutions to strengthen the MarTech ecosystem.
• Partner with Marketing, Marketing Science and broader teams to develop use cases for Adobe Real-Time CDP.
• Create and enable audiences using first-party signals and appropriate second-party data.
• Ensure analytics and optimisation tools are integrated with marketing technologies.
• Support platforms across GA4, DV360, Campaign Manager 360 and SA360.
• Maintain relationships with technology vendors and publishers; secure approvals for new platforms.

Conhecimentos

MarTech & AdTech

Data governance

Audience activation

AI in marketing

Cross-functional collaboration

Formação académica

Bachelor's degree in business, finance, marketing, digital or related field

Ferramentas

Adobe Real-Time CDP

GA4

DV360

Campaign Manager 360

SA360

Descrição da oferta de emprego

We’re all about helping our members make the most of their money. And while they go after their goals, you can too. As a Marketing Technology Specialist, you’ll help shape and manage the technology that supports our marketing, advertising and member experiences.

You’ll work across our MarTech and AdTech ecosystem, bringing together platforms, data, analytics and audience capability. From helping develop future-state roadmaps to assessing emerging technologies and AI, you’ll play an important part in ensuring our marketing capability remains connected, effective and ready for what’s next.

Working closely with Marketing, Technology, Risk and Compliance teams, you’ll support privacy-safe data use, strong governance and thoughtful technology decisions. You’ll also manage relationships with technology vendors and publishers while helping us get the best from platforms across the Google Marketing Platform stack.

This role is a permanent opportunity. We have office locations in Brisbane, Sydney and Melbourne but we would be happy to consider candidates in other locations too.

Responsibilities

• Day to day, you’ll:
• Support the development of MarTech and AdTech roadmaps aligned with marketing priorities and broader business goals.
• Manage marketing technologies such as customer data platforms, journey tools, analytics platforms, clean rooms and advertising platforms.
• Assess emerging technologies and AI solutions to understand how they could strengthen our MarTech ecosystem.
• Partner with Marketing, Marketing Science and broader business teams to develop and deliver use cases for Adobe Real-Time Customer Data Platform (RT CDP), driving audience activation, personalisation and measurement opportunities.
• Create and enable audiences using first-party signals and appropriate second-party data.
• Manage publisher data access and establish privacy-safe tracking and measurement approaches.
• Ensure analytics and optimisation tools are effectively integrated with our marketing technologies.
• Support platforms across the Google Marketing Platform stack, including GA4, DV360, Campaign Manager 360 and SA360.
• Maintain productive relationships with technology vendors, publishers and service providers.
• Work with Technology, Risk and Compliance teams to secure approval for new platforms and data-tracking capabilities.
• Promote strong data governance and compliance with relevant privacy requirements.
• Champion innovation, collaboration and agility across the organisation.
• Support efficient outcomes for members by following Members’ Best Financial Interests governance processes.
• Perform risk management responsibilities in line with enterprise guidelines.

Qualifications

• You’ll hold a bachelor’s degree in business, finance, marketing, digital or a related field, or have equivalent professional experience.
• Your background may include financial services or another highly regulated industry.
• You’ll ideally bring knowledge of AI and machine-learning applications within marketing.
• You’re collaborative and can work effectively across Marketing, Technology, Risk, Compliance and external partners.

About Us

IAG Defence & National Security (DNS) is part of IAG, a specialist advisory firm supporting complex infrastructure, Defence and national security programs across Australia. Our DNS team works closely with Commonwealth agencies and industry partners to deliver specialist expertise into nationally significant programs. IAG is recognised as a Veteran Friendly Employer under the Veteran Employment Program.

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