Campaign Marketing Manager

Australian Industry Group; Sydney; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Professional development

Flexible working arrangements

Health initiatives

Novated lease

Job summary

Australian Industry Group in Sydney is seeking a Campaign Marketing Manager to lead integrated marketing campaigns driving member and commercial growth. The role oversees paid strategy, audience targeting, and nurture programs, coordinating with content, design, and digital teams.

Based in Melbourne, Brisbane, or Sydney, it requires driving multi-channel campaigns and building growth engines. You will own paid strategy across LinkedIn, Meta, Google, and display, while optimizing ROI through

Qualifications

• 5–8 years of marketing experience with strong hands-on paid media
• Proven experience managing multi-channel campaigns for multiple stakeholders
• Expertise with LinkedIn Campaign Manager, Meta Ads Manager and Google Ads
• Experience building lead journeys, lead scoring and nurture programs in a CRM or marketing automation platform
• Strong analytical skills and data-driven decision making
• Strong stakeholder management with ability to prioritise and push back
• Experience leading or supervising team members
• Ability to understand member and prospect needs and deliver valued activity

Responsibilities

• Scope, brief and prioritise campaign requests from business units against growth objectives
• Build integrated campaign plans across funnel stages and channels
• Lead campaign delivery by briefing team members and coordinating timelines, budgets and approvals
• Own paid strategy and execution across LinkedIn, Meta, Google and display
• Run A/B testing and maintain conversion tracking with the digital systems team
• Build and improve the non-member lead journey with CRM data specialists
• Manage lead handover and SLAs with Membership team and nurture streams
• Report on campaign and funnel performance with optimisation recommendations

Skills

Paid media

LinkedIn Campaign Manager

Meta Ads Manager

Google Ads

Lead nurturing

CRM systems

Analytics

Tools

CRM platforms

Job description

Australian Industry Group – Sydney CBD NSW

About the Opportunity

We are seeking a Campaign Marketing Manager to lead the planning and delivery of integrated marketing campaigns that drive member and commercial growth at Australian Industry Group.

This role can be based in Melbourne, Brisbane or Sydney.

Reporting to the Director Marketing and Digital Experience, you'll be the main campaign contact for stakeholders across the business, turning their priorities into campaign plans and working with colleagues across content, design, production and digital systems to deliver them.

With a strong paid media background, you'll own paid strategy and execution. You'll also play a central part in building the growth engine: the lead journey, lead scoring, nurture and marketing automation that turn interest into qualified leads for the Membership and Commercial teams.

Whilst the reality of each day will be different, you can expect to be accountable for:

• Scoping, briefing and prioritising campaign requests from business units against growth objectives
• Building integrated campaign plans across the funnel (awareness → consideration → conversion) and across paid, eDM, website, landing pages and events
• Leading campaign delivery by briefing the Digital Content Manager, Digital Producer and Graphic Designer, coordinating through the Marketing Coordinator, and managing timelines, budgets and approvals
• Owning paid strategy and execution across LinkedIn, Meta, Google and display, maximising return on investment through audiences, targeting, budgets, bidding and pacing
• Running structured A/B testing and maintaining conversion tracking (UTMs, pixels, events) with the digital systems team
• Building and continuously improving the non-member lead journey (capture, scoring, routing and nurture), working with the D365 CRM Data Specialist and Digital Systems Manager
• Managing the lead handover and service-level agreement with the Membership team, and developing automated nurture streams that move leads from interest to sales-readiness
• Reporting on campaign and funnel performance with optimisation recommendations, and leading, supporting and developing the Marketing Coordinator

To best succeed in this role you will have:

• 5–8 years' marketing experience, with significant hands-on paid media experience
• Proven experience managing multi-channel campaigns for multiple stakeholders at once
• Expertise with LinkedIn Campaign Manager, Meta Ads Manager and Google Ads
• Experience building lead journeys, lead scoring and nurture programs in a CRM or marketing automation platform
• Strong analytical skills and confidence using data to make decisions
• Strong stakeholder management, including the ability to prioritise and push back
• Experience leading or supervising team members
• Capacity to understand member and prospect needs and deliver activity that is valued

We offer you:

• A collaborative work environment with talented people who are committed to achieving the best outcomes for our members and clients.
• Professional development opportunities, including access to Australian Industry Group’s short courses.
• Flexible working arrangements to suit your circumstances, including purchase leave, an additional 5 days of annual leave if you use your yearly annual leave entitlements, and the ability to switch a public holiday to a day you prefer to take leave.
• A wide range of employee benefits including free annual health initiatives, salary sacrificing options, including novated lease.
• A genuine sense of belonging and individual achievement, where we will embrace your unique strengths and skills.

About Australian Industry Group

The Australian Industry Group is a peak national employer organization representing traditional, innovative and emerging industry sectors. We have been acting on behalf of businesses across Australia for 150 years. We offer our membership strong advocacy and an effective voice at all levels of government underpinned by our respected position of policy leadership and political non-partisanship. Our members operate across a wide cross-section of the Australian economy and are linked to the broader economy through national and international supply chains. Our purpose is to empower industry success for a better Australia.

For more information about Australian Industry Group go towww.australianindustrygroup.com.au

Australian Industry Group is strongly committed to gender equality and an inclusive workplace. We are committed to taking actions that enable our people to experience a safe and inclusive environment at all levels and in all areas of Australian Industry Group.

We partner with Circle In, Telus Health EAP and Supply Nation to provide additional support, so our people can thrive in the workplace.

We welcome unique ideas, identities, perspectives and backgrounds and we respect and value these differences. We value the knowledge and insights Australia’s First Nation’s community bring to our workplace and our members.

We understand that the best candidate may not tick all the boxes, so please consider applying for this role even if you have the experience and capabilities for only a portion of the role.

Artificial intelligence tools are increasingly used in professional and academic contexts, and some candidates may choose to use them when preparing for interviews or researching Australian Industry Group. While their use is neither encouraged nor discouraged, candidates remain fully accountable for any content produced and should apply sound judgement. AI‑generated information may be inaccurate or incomplete and should be independently verified. Candidates may be asked to explain how they used AI tools and assessed the reliability of any outputs. Australian Industry Group accepts no responsibility for inaccuracies generated by third‑party AI platforms; candidates should rely on our official website and verified materials for accurate, up‑to‑date information.

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