Interim Head Of Commercial Innovation

Execthread; Sydney; Hybrid; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Flexible working options

Professional development opportunities

Health and wellbeing initiatives

Employee recognition programs

Generous leave policies

World-class learning resources

Job summary

Standards Australia is recruiting a Marketing Manager, Commercial to drive demand generation and revenue growth. Lead cross-functional campaigns, build lifecycle strategies, and optimise performance with data-driven insights.

The role is a full-time fix term contract for 18 months, with potential extension and growth, offering hybrid/remote options and a strong focus on customer acquisition and engagement across the lifecycle.

Qualifications

• Experience in B2B demand generation and integrated marketing.
• Proven ability to drive lead generation, customer acquisition and pipeline growth.
• Strong analytics to translate data into actionable insights.

Responsibilities

• Develop and deliver commercial marketing and demand generation strategies.
• Plan and execute integrated, multi-channel campaigns.
• Identify audiences and growth opportunities through insights.
• Build lead nurturing programs and customer journey workflows.
• Collaborate to optimise lead quality and conversion.

Skills

Demand generation

Campaign management

Multi-channel marketing

Lead nurturing

Analytics & reporting

Stakeholder management

Job description

About the role

The Marketing Manager, Commercial is responsible for driving demand generation, customer acquisition, and revenue growth through strategic, data-driven marketing initiatives. Working closely with Commercial, Standards, Digital, and Marketing teams, you'll develop and execute integrated campaigns that build brand awareness, generate qualified leads, accelerate pipeline growth, and deliver measurable business outcomes.

This role combines strategic planning, campaign execution, stakeholder engagement, performance analysis, and team leadership. You'll play a critical role in connecting customer needs with commercial objectives, ensuring marketing activity contributes directly to growth, engagement, and conversion across the customer lifecycle.

Please note: This role is a Full Time - Fix Term Contract for 18 months with the possibility of extension and growth.

What you'll do

• Develop and deliver commercial marketing and demand generation strategies aligned to organisational and revenue growth objectives.
• Plan and execute integrated, multi-channel marketing campaigns that drive awareness, engagement, lead generation, and pipeline growth.
• Identify target audiences, customer segments, buying behaviours, and growth opportunities through market and customer insights.
• Build lead nurturing programs, customer journey workflows, and lifecycle marketing initiatives that improve engagement and conversion outcomes.
• Collaborate closely with commercial and customer-facing teams to optimise lead quality, lead handover processes, and conversion performance.
• Develop and implement audience segmentation and personalisation strategies to improve campaign effectiveness and customer experience.
• Partner with subject matter experts to create compelling content aligned to customer needs and buying journey stages.
• Lead and coordinate internal and external resources, including digital specialists, creatives, and analysts, to deliver high-quality marketing outcomes.
• Monitor campaign performance, analyse results, and continuously optimise activities using data-driven insights and testing methodologies.
• Develop reporting dashboards, KPIs, and executive insights that demonstrate marketing's contribution to commercial outcomes and return on investment.
• Partner with Digital and Marketing teams to improve website performance, conversion pathways, messaging consistency, and go-to-market initiatives.
• Contribute to marketing planning, budgeting, forecasting, and continuous improvement activities.

You will bring

• Demonstrated experience in B2B demand generation, growth marketing, digital marketing, or integrated marketing roles.
• Proven success delivering measurable lead generation, customer acquisition, and pipeline growth outcomes.
• Strong experience developing and executing multi-channel marketing campaigns across digital and traditional channels.
• Expertise in lead nurturing, customer journey mapping, lifecycle marketing, and conversion optimisation.
• Strong analytical skills with the ability to translate campaign performance data into actionable insights and recommendations.
• Experience measuring marketing effectiveness through KPIs, reporting, dashboards, and performance frameworks.
• Excellent stakeholder management skills, with the ability to build relationships and influence across multiple business functions.
• Strong project management capabilities with the ability to manage competing priorities and deliver outcomes in fast-paced environments.
• Outstanding written and verbal communication skills with experience marketing complex products or services.
• A strategic, commercially minded, and results-driven approach with a passion for continuous improvement.

Nice to have

• Experience within professional services, membership organisations, education, training, certification, technology, or industry association environments.
• Experience using marketing and CRM platforms such as HubSpot and Salesforce.
• Experience working with Google Analytics, LinkedIn Campaign Manager, Google Ads, or similar digital marketing platforms.
• Exposure to standards, compliance, certification, regulatory, or highly technical product environments.
• Experience leading multidisciplinary marketing teams or agency partners.
• Knowledge of marketing attribution, pipeline reporting, and revenue-focused marketing performance measurement.

Culture & Benefits

Standards Australia is proud to have been awarded the prestigious Employer of Choice Award for two consecutive years, 2023 and 2024. Our iCARE values form the basis of all we do - Integrity, Courage, Accountability, Respect, and Excellence.

We offer a range of People Perks that support flexibility, wellbeing, career growth, and recognition - helping you thrive at work and beyond.

Our perks include:

• Flexible working arrangements, including hybrid and fully remote options.
• Professional development opportunities and support for career growth.
• Health and wellbeing initiatives such as gym memberships and support programs.
• Employee recognition programs and team events.
• Generous leave policies, including parental leave and flexible public holidays.
• World-class learning and development resources.

We welcome applications from people of all cultural and linguistic groups, people of all ages and genders, people of Aboriginal and/or Torres Strait Islander background, people with a disability, and people from the LGBTQIA+ community. We are an equal opportunity employer.

Eligible applicants must be Australian Citizens, Permanent Residents or have legal rights to work in Australia. Shortlisted applicants will be contacted within 15 business days of their application.

At Standards Australia, we are proud to be an equal opportunity employer, and we are committed to fostering a working environment that values diversity, inclusion, and belonging.

Why join us? We respond to your passion for impact through innovative, safe, and regulated products for the Australian community.