Marketing Manager, Product And Domestic

University; Sydney; Hybrid; AUD 140,000 - 149,000; Full time

Benefits offered by this job

Staff salary sacrifice for onsite car/

Job summary

Western Sydney University seeks a strategic leader to head integrated domestic marketing. You will drive recruitment across undergraduate and postgraduate programs, setting direction and coordinating with faculties and central teams to align campaigns with university priorities.

The role requires strong leadership, data-driven decision making, and ability to mentor marketing professionals while managing diverse stakeholders across campus locations.

Qualifications

• Must have degree or extensive senior marketing leadership experience.
• Experience developing and delivering audience acquisition strategies.
• Ability to lead and mentor marketing professionals in a generalist function.
• Strong strategic and analytical capability with data-driven decision making.

Responsibilities

• Lead development and delivery of integrated marketing strategies for domestic student recruitment.
• Provide strategic direction to Marketing and Communications Business Partners across faculties.
• Shape targeted campaigns and align faculty plans with university priorities.
• Oversee campaign briefs and collaborate with Content, Creative, Digital Operations, Website and Paid Media teams.
• Translate research and performance data into actionable recommendations and optimize resources.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Communication

Negotiation

Relationship management

Audience acquisition marketing

People leadership

Education

Degree in marketing / communications / business

Job description

Job Description

• Full-time, Ongoing position at HEW Level 9.
• Hawkesbury campus (with requirements to also travel to Parramatta and Campbelltown) with flexible working arrangements.
• Salary: $139,747 - $149,238 per annum, plus 17% Super and Leave Loading.

Lead integrated domestic marketing strategies that position undergraduate and postgraduate programs for prospective students.

The Opportunity

You will lead the development and delivery of integrated marketing strategies that support domestic student recruitment across Western Sydney University's undergraduate and postgraduate programs. Your work will position the University's programs competitively and connect prospective students with relevant study opportunities.

You will provide strategic direction to embedded Marketing and Communications Business Partners, coordinating faculty-based recruitment plans with University-wide priorities. Working with faculty leaders, Future Students and central marketing teams, you will shape targeted campaigns and maintain a streamlined approach to market.

You will oversee campaign briefs and partner with Content, Creative and Communications, Digital Operations, Website and Paid Media teams to deliver timely marketing activity. Using market research, competitive analysis and campaign performance data, you will recommend improvements, guide resource allocation and strengthen recruitment outcomes.

What Success Looks Like:

• Deliver an integrated domestic recruitment strategy that connects faculty plans with University-wide priorities.
• Provide clear strategic direction to Marketing and Communications Business Partners.
• Lead coordinated domestic and faculty campaign delivery across creative, digital and paid media channels.
• Translate campaign performance, market research and competitor insights into practical recommendations.
• Maintain accurate, differentiated web content that meets brand, accessibility and quality standards.

Please refer to the Position Description for full details.

About You

• A degree in marketing, communications, business or a related field, or extensive relevant senior management experience.
• Demonstrated experience developing and delivering audience acquisition marketing strategies.
• Proven ability to lead, mentor or oversee marketing professionals in a generalist marketing function.
• Strong strategic and analytical capability, with experience using data to guide marketing performance.
• High-level stakeholder management, communication, negotiation and relationship management skills.

Benefits

We invest in the people who make our mission possible. Alongside a rewarding career, we offer a range of benefits designed to support your financial, personal and family wellbeing.

• Financial benefits: Access to staff-only products and offers with selected banking partners, salary sacrifice options for onsite parking, and novated motor vehicle leasing.
• Health and wellbeing support: Free Employee Assistance Program (EAP), complimentary annual flu vaccination, eligibility for Fitness Passport membership, and access to discounted private health cover.
• Onsite childcare: Long day care and early learning services operate at our Campbelltown, Hawkesbury, Parramatta, and Penrith campuses. Staff may be eligible for discounted fees and salary packaging, with places subject to centre capacity.

Application Details

• Position Enquiries: Direct to Yasmin Spencer, Director, Marketing via [e-mail]. Please include the job reference code REF2031G
• Closing Date: 11:59pm, Saturday 14th November 2026
• Working Rights: You must provide evidence of full-time working rights in Australia at application.

Belonging at Western

We are committed to substantive equality as outlined in our Equal Opportunity Policy. We actively encourage applications from Indigenous Australians, candidates of all gender identities and expressions, people of all abilities, and those from culturally and linguistically diverse backgrounds.

For Reasonable Adjustments during the application process, please contact [e-mail].

About Western

This is your opportunity to be part of something bigger. By joining Western Sydney University, you become a valued member of our community. As our region changes, so too does our university. Western is boldly different, energetic, global, diverse, dynamic, and youthful.

Our mission is to deliver student success, impactful research, and stronger communities. As part of our team, you will have a stake in shaping the future of education, broadening horizons, and changing lives. Making a difference starts at Western.

For the latest please visit our website and LinkedIn.