Marketing Specialist

Maptek Pty Ltd; Western Australia; On-site; AUD 65,000 - 90,000; Full time

Job summary

Maptek Pty Ltd in Perth is seeking a Marketing Specialist to develop content for web, email, blogs and social media, focused on promoting our award-winning technology to the global mining industry.

You will work with the Head of Customer Experience to ensure sales readiness for regional and global staff, translating technical features into customer-friendly benefits and coordinating campaigns across multiple channels.

Qualifications

• Tertiary qualification in journalism, marketing, business or science.
• High level of competency in MS Office and a working knowledge of Adobe CS.
• Knowledge of Salesforce, Pardot and Social Media an advantage.
• Ability to transform complex technical concepts into clear, accessible written content for different audiences.

Responsibilities

• Enable Maptek to meet sales and marketing objectives by generating flyers, web, social media and other campaign content.
• Liaise with subject matter experts to prepare content to promote product releases and version upgrades.
• Maintain accurate customer and prospect data in the CRM database for email campaigns.
• Research, write, edit and publish blogs to meet global marketing goals.
• Collate and edit content, and distribute e-newsletters to inform customers.
• Support webinars, tradeshows, users conferences, regional forums and product launches.
• Maintain global branding across Maptek communications materials and platforms.

Skills

Content creation

MS Office

Adobe CS

Salesforce/Pardot

Social media

Writing & interviewing

Cross-team collaboration

Education

Tertiary qualification in journalism/marketing/business/science

Tools

Salesforce

Pardot

Adobe Creative Suite

Job description

• Exciting opportunity in a corporate marketing and communications team
• Bring your experience to promote our award-winning technology solutions
• Apply your talent across a range of activities and projects

Maptek is the developer of high-impact spatial technology systems for the global mining industry. We require an enthusiastic, capable Marketing Specialist in our Perth office.

Ideally you will hold a tertiary qualification involving written content creation and bring 2-3 years experience to help our multi-skilled team develop marketing content for achieving corporate revenue goals.

You will work closely with the Head of Customer Experience to ensure sales readiness of regional and global staff for promoting the benefits of existing and new products.

You will enjoy writing and interviewing others to develop content for a wide range of internal and external platforms. Effective liaison with global sales and technical services teams, and global strategy managers is a key aspect of this role. You may lead some projects and contribute to projects involving other disciplines.

The ability to seek insights into industry issues and determine creative, compelling ways to communicate how our solutions target these is essential. You will need to be able to transform technical features and functions into customer-focused benefit statements.

You will have experience in a range of communication channels in a B2B environment, including websites, newsletters and social media. Some field marketing and event management activities will support your content creation role. Product release requirements include writing and sending campaign emails and maintaining the CRM database.

Goals and responsibilities include:

• Enable Maptek to meet sales and marketing objectives by generating flyers, web, social media and other campaign content.
• Liaise with a range of subject matter experts to prepare content to promote product releases and version upgrades.
• Maintain accurate customer and prospect data in the CRM database for conducting effective email campaigns.
• Research, write, edit and publish blogs to meet global marketing goals.
• Collate and edit content, and distribute e-newsletters to inform customers.
• Support activities such as webinars, tradeshows, users conferences, regional forums and product launches.
• Maintain the global branding strategy throughout Maptek communications materials and platforms.

Knowledge, Skills and Experience

• Tertiary qualification or equivalent in journalism, marketing, business or science.
• High level of competency in MS Office and a working knowledge of Adobe CS.
• Knowledge of Salesforce, Pardot and Social Media an advantage.
• Ability to transform complex technical concepts into clear, accessible written content for different audiences.
• Proactive in communication, self-motivated and enthusiastic approach to working with regional teams across different time zones and product groups.
• Ability to relate to staff at all levels and collaborate with different functions such as sales, technical, marketing and administration.
• Experience in briefing design professionals for graphical content and imagery. Flair for organisation and effective time management, including flexibility to cope with competing and changing deadlines.

Living and demonstrating our principles at all times: Create tomorrow, Walk in their shoes, Smarter together, Make it simple, Be courageous.