Marketing Specialist

Alpha Global Catering Pty Ltd; Sydney; On-site; AUD 80,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Opportunities for career advancement

Supportive work environment

Training and development opportunities

Work-life balance

Job summary

Alpha Global Catering Pty Limited is seeking a motivated Marketing Specialist to implement marketing strategies across our multiple venues in Sydney. You will develop initiatives to increase brand awareness, attract customers and support business growth, with a focus on market research, campaign planning, digital marketing and content coordination.

The role involves analysing customer and market trends, coordinating materials, and collaborating with management and operations to drive marketing

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Commerce or related.
• Minimum 1 year of relevant marketing experience.
• Strong understanding of marketing principles, market research and consumer behaviour.
• Experience with social media, digital marketing and promotional campaigns.
• Strong written and verbal communication skills.
• Creative, organised and detail-oriented.
• Ability to analyse marketing data and identify trends and opportunities.
• Ability to manage multiple projects and priorities.
• Excellent organisational and time management skills.
• Ability to work independently and as part of a team.

Responsibilities

• Plan, develop and implement marketing strategies and campaigns to support growth and sales objectives.
• Conduct market research to identify opportunities for existing and new products and services.
• Collect and analyse information about customer preferences, market demand and competitor activity.
• Analyse consumer patterns and trends to improve marketing performance.
• Monitor and interpret hospitality and consumer market trends.
• Develop marketing objectives, policies and programs in consultation with management.
• Advise management on marketing strategies, product positioning, pricing, advertising and promotions.
• Plan and coordinate advertising campaigns across digital and traditional channels.
• Coordinate development of marketing materials including copy, photography, graphics, website content and promos.
• Develop and coordinate social media, website and digital marketing activities.
• Support Bliss and Butter Love brand identity development.
• Identify target markets and develop campaigns to increase awareness and engagement.
• Assist with promotions, seasonal campaigns, product launches and special offers.
• Monitor campaign performance and analyse results to determine effectiveness.
• Prepare marketing reports and recommendations for management.
• Research potential demand and market characteristics for new products and opportunities.
• Assist with decisions on product mix, pricing, and distribution channels.
• Liaise with suppliers, designers, photographers and external providers as needed.
• Maintain marketing calendars and ensure campaigns are delivered on time and within budget.

Skills

Strong written and verbal comms

Creative

Analytical thinking

Time management

Team collaboration

Education

Bachelor's degree in Marketing or related

Job description

Alpha Global Catering Pty Limited is seeking a motivated and creative Marketing Specialist to implement marketing strategies to their multiple venues.

The successful applicant will be responsible for developing and implementing marketing initiatives to increase brand awareness, attract customers and support business growth. The role involves market research, campaign planning, digital marketing, promotional activities, content coordination and analysing customer and market trends.

The Marketing Specialist will work closely with management and operational teams to develop effective marketing strategies that support the continued growth of the business.

Benefits

• Competitive salary
• Opportunities for career advancement
• Supportive work environment
• Training and development opportunities
• Work-life balance

Task & responsibilities

• Plan, develop and implement marketing strategies and campaigns to support business growth and sales objectives.
• Conduct market research to identify opportunities for existing and new products and services.
• Collect and analyse information about customer preferences, market demand and competitor activity.
• Analyse consumer patterns and trends to identify opportunities to improve marketing performance.
• Monitor and interpret current and future hospitality and consumer market trends.
• Develop marketing objectives, policies and programs in consultation with management.
• Advise management on marketing strategies, product positioning, pricing, advertising and promotional activities.
• Plan and coordinate advertising and promotional campaigns across digital and traditional channels.
• Coordinate the development of marketing materials, including advertising copy, photography, graphics, website content and promotional material.
• Develop and coordinate social media, website and digital marketing activities.
• Support the development and maintenance of the Bliss and Butter Love brand identity.
• Identify target markets and develop campaigns designed to increase customer awareness and engagement.
• Assist with planning promotions, seasonal campaigns, product launches and special offers.
• Monitor campaign performance and analyse marketing results to determine effectiveness.
• Prepare marketing reports and recommendations for management.
• Research potential demand and market characteristics for new products, services and promotional opportunities.
• Assist with decisions relating to product mix, pricing, sales promotion and distribution channels.
• Liaise with suppliers, designers, photographers and other external marketing providers where required.
• Maintain marketing calendars and ensure campaigns and promotional activities are delivered within agreed timelines and budgets.

Qualification & experience

• Bachelor's degree in Marketing, Business, Communications, Commerce or a related discipline is preferred.
• Minimum 1 year of relevant experience in marketing, digital marketing, brand management or a related role.
• Strong understanding of marketing principles, market research and consumer behaviour.
• Experience with social media, digital marketing and promotional campaigns will be highly regarded.
• Strong written and verbal communication skills.
• Creative, organised and detail-oriented.
• Ability to analyse marketing data and identify trends and opportunities.
• Ability to manage multiple projects and priorities.
• Excellent organisational and time management skills.
• Ability to work independently and effectively as part of a team.

Work Type: Full time

Salary: $80000-90000

Job Publish: 06-11-2026

Job Expire: 06-12-2026