Marketing & Content Manager

The Hassett Group; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

The Hassett Group is seeking a Marketing & Content Manager to elevate our digital presence across Melbourne and regional Victoria. You will own content creation, social media management, digital campaigns and local area marketing for multiple venues.

We value creative, commercially minded professionals who can take ideas from concept to execution, collaborate with stakeholders, and stay ahead of hospitality trends. Flexible to visit venues and contribute to brand growth.

Qualifications

• Minimum two years' experience in marketing, content creation, digital marketing or communications.
• Experience in hospitality marketing, especially local area marketing, is highly regarded.
• Strong content creation, copywriting and social media management skills.

Responsibilities

• Develop and execute marketing campaigns across digital and traditional channels.
• Create content for social media, websites, emails and promotions.
• Manage social media platforms and grow audience engagement and brand awareness.
• Plan local area marketing initiatives for individual venues across Melbourne and Victoria.
• Develop marketing materials and digital assets for campaigns.
• Monitor campaign performance and analytics to identify optimization opportunities.
• Support SEO and digital marketing initiatives to increase reach.
• Assist with membership and customer engagement programmes.
• Collaborate with venue managers and external partners for consistent branding.
• Stay ahead of hospitality and social media trends to develop fresh ideas.

Skills

Marketing

Content creation

Social media management

Copywriting

Brand storytelling

SEO knowledge

Google Ads

Campaign analysis

Communication

Time management

Loyalty programs

Education

Bachelor's degree in marketing/communications/media/PR

Tools

SEO tools

Google Ads

Email marketing platforms

Job description

Our client is an established Victorian hospitality group with a portfolio of popular venues across metropolitan Melbourne and regional Victoria. With a strong focus on customer experience, brand engagement and continued growth, the business offers a dynamic environment where creativity, collaboration and fresh ideas are encouraged.

An exciting opportunity is now available for a talented Marketing & Content Manager to help elevate the group's digital presence, strengthen customer engagement and drive venue-level marketing initiatives.

ABOUT THE ROLE

This is a varied, hands-on position suited to a creative and commercially minded marketing professional who enjoys taking an idea from concept through to execution.

Working across multiple hospitality venues, you will take ownership of content creation, social media management, digital campaigns and local area marketing strategies. You'll have the opportunity to develop engaging content, build brand awareness and deliver targeted campaigns that attract customers and drive engagement.

KEY RESPONSIBILITIES

• Develop and execute engaging marketing campaigns across digital and traditional channels.
• Create compelling content for social media, websites, email marketing and promotional campaigns.
• Manage and grow social media platforms, driving audience engagement and brand awareness.
• Plan and implement local area marketing initiatives tailored to individual hospitality venues.
• Develop creative marketing materials, digital assets and promotional content.
• Monitor campaign performance, social media analytics and KPIs to identify opportunities for improvement.
• Support SEO, Google Ads and digital marketing initiatives to increase reach and visibility.
• Assist with membership and customer engagement programmes.
• Collaborate with venue managers, internal stakeholders and external partners to ensure consistent brand messaging.
• Stay ahead of hospitality, consumer and social media trends to develop fresh and relevant marketing ideas.

SKILLS & EXPERIENCE

• Minimum two years' experience in marketing, content creation, digital marketing or communications.
• Previous experience in hospitality marketing, particularly local area marketing, is highly regarded.
• Strong content creation, copywriting and social media management skills.
• Creative flair with an eye for design, branding and visual storytelling.
• Graphic design capabilities and experience producing engaging marketing assets.
• Working knowledge of SEO, Google Ads and digital advertising.
• Experience planning, executing and analysing marketing campaigns.
• Excellent written and verbal communication skills with strong attention to detail.
• Ability to manage competing priorities, work autonomously and collaborate with multiple stakeholders.
• Experience managing membership or customer loyalty programmes.
• Relevant tertiary qualifications in marketing, communications, media, public relations or a related discipline.
• Flexibility to visit venues across metropolitan Melbourne and occasionally regional Victoria.