Full-Time Marketing Specialist

Business Nest; Burwood; On-site; AUD 74,000 - 90,000; Full time

Job summary

HP Trading Group Pty Ltd in Burwood, NSW is seeking a hands-on Full-Time Marketing Specialist to drive marketing across our growing portfolio of brands, including Bistro Sol and Yogurt Flow. Based at our Burwood office, you will plan and execute campaigns, oversee content, and optimise digital channels.

The ideal candidate has a bachelor degree in marketing or related field, 5+ years in hospitality marketing, strong SEO/SEM, analytics, copywriting and budget management, with experience launching

Qualifications

• A bachelor degree in marketing, business or related field.
• 5+ years in hospitality/food and beverage/tourism marketing.
• Experience delivering integrated campaigns across digital, social, email and PR.
• Strong SEO/SEM and paid social skills with Google Analytics/Ads & Meta Ads Manager.
• Content creation and copywriting using Adobe Creative Suite or Canva.
• Strong analytical and reporting skills with marketing budget management.

Responsibilities

• Plan and execute integrated marketing campaigns across brands.
• Advise the directors on advertising strategies to reach target markets.
• Manage production of campaigns (creative, media, copywriting, video content).
• Research market for new concepts and locations and analyse data.
• Launch marketing objectives to support growth and new venues and brands.
• Conduct market research to identify opportunities for new menu items and services.
• Advise on pricing, promotions, partnerships, and dine-in/online channels.
• Create, schedule and publish content on social media and websites.
• Analyse data from digital campaigns and report insights to directors.
• Improve website and digital content for SEO and visibility.

Skills

Digital marketing

SEO/SEM

Social media marketing

Content creation

Analytics & reporting

Budget management

Copywriting

Advertising campaigns

Education

Bachelor in Marketing

Tools

Google Analytics

Google Ads

Meta Ads Manager

Adobe Creative Suite

Canva

Job description

HP TRADING GROUP PTY LTD

Location: Burwood NSW 2134

Full-Time Marketing Specialist

Salary: $82,000 per annum plus 12% superannuation

HP Trading Group is an Australian hospitality group that develops and operates distinctive food and dining brands across New South Wales and Queensland. Our portfolio includes Bistro Sol, a contemporary Australian restaurant in Townsville, and Yogurt Flow, a dessert and lifestyle brand in Burwood. Two new concepts, Dough Zilla and Bento Dash, are currently in development. As our portfolio grows, we are seeking an experienced Marketing Specialist, based at our Burwood office, to drive the marketing strategy for all our brands.

KEY RESPONSIBILITIES

• Plan, develop and organise advertising policies and campaigns for each brand to support sales objectives, including seasonal menus, dining promotions and venue events.
• Advise the directors on advertising strategies that reach each brand’s target market, build customer awareness and promote the attributes of our venues, menus and products.
• Coordinate the production of advertising campaigns, including photography, artwork, copywriting, video content and media placement, within time and budget.
• Research demand and market characteristics for new food concepts and locations, including Dough Zilla and Bento Dash, and collect and analyse market and customer data.
• Prepare and execute marketing objectives, policies and programs to support the group’s growth and the launch of new venues and brands.
• Commission and undertake market research to identify opportunities for new and existing menu items, products and services.
• Advise on all elements of marketing, including menu and product mix, pricing, advertising, sales promotion, partnerships, and dine-in, takeaway and online delivery channels.
• Create, schedule and publish marketing content on each brand’s social media platforms and websites.
• Apply statistical modelling methods to determine the potential impact of menu pricing and promotional strategies on profitability.
• Monitor the performance of marketing initiatives, and provide regular reports and insights to the directors.
• Analyse data from digital marketing campaigns and platforms, including social media, paid search, email and online ordering.
• Recommend updates to website and digital content to improve search engine performance and online visibility.

ESSENTIAL CRITERIA

• A bachelor degree in marketing, business or a related field.
• At least five years of experience in marketing within the hospitality, food and beverage, or tourism industry.
• Demonstrated experience in planning and delivering integrated marketing campaigns, including digital, social media, email and public relations.
• Strong digital marketing skills, including search engine optimisation, search engine marketing and paid social advertising, with experience using tools such as Google Analytics, Google Ads and Meta Ads Manager.
• Experience in content creation and copywriting, using tools such as Adobe Creative Suite or Canva.
• Strong analytical and reporting skills, and experience managing a marketing budget.

DESIRABLE

• Experience in launching new hospitality venues or brands.
• Experience in food and beverage marketing across multiple venues or brands.
• Experience with influencer, media and strategic partnerships.