Marketing Specialist

Akolade; Sydney; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Flexible work

Birthday leave

Wellbeing program

Job summary

Endotherapeutics is seeking a dynamic Marketing Specialist to develop and execute the annual marketing plan for a medical devices portfolio. Reporting to the Head of Marketing, you will manage campaigns across B2B and B2C channels, maintain website content, and collaborate with sales to drive commercial outcomes.

You will leverage Salesforce or HubSpot, optimise SEO/SEM, and ensure MTAA/TGA compliance. Hybrid work (4 days in office, 1 from home) with a competitive salary.

Qualifications

• 3+ years’ experience as Marketing Specialist or Marketing Coordinator ideally within medical devices or healthcare.
• Understanding of regulatory environment for medical devices/pharma incl. claims management.
• Familiarity with TGA Advertising Code and MTAA compliance.
• Experience with Salesforce, HubSpot or equivalent marketing automation systems.

Responsibilities

• Execute and project manage the annual marketing plan for the business unit.
• Drive brand and messaging compliance across channels.
• Own B2B and B2C social media channels and content.
• Maintain website content across company and eCommerce platforms.
• Collaborate with BDMs, Product Managers and Product Specialists to translate marketing activity into commercial outcomes.
• Build knowledge of product portfolio and therapeutic areas to sharpen messaging.
• Report on campaign performance and plan execution against KPIs.
• Track trends and innovations in the therapeutic area.
• Utilize CRM/marketing automation systems to drive efficiency.
• Partner with external agencies on brand alignment and compliance.

Skills

Marketing strategy

CRM systems

Digital marketing

SEO/SEM

Content creation

Stakeholder management

Education

Tertiary qualifications

Tools

Salesforce

HubSpot

Job description

Marketing Specialist

Macquarie Park Endotherapeutics

Endotherapeutics is a leading medical devices distributor representing several international manufacturers who provide cutting‑edge technology in a variety of speciality medical sectors. Endotherapeutics has built a strong reputation since 1999, delivering innovative, niche medical technologies that provide quality‑of‑life‑improving solutions to healthcare professionals. Endotherapeutics improves healthcare by distributing innovative, patient‑centric medical technologies accompanied by expert clinical support. Our team brings tenacity, dynamism, drive and determination to every company and brand that we represent. Proudly, we are a certified Great Place to Work!

At Endotherapeutics we focus on attracting, retaining and developing people who share our passion and commitment to improve quality of life. Our culture focuses on empowerment, continuous improvement and developing leadership capability. We embrace diversity and inclusion and support a culture where individuals of all backgrounds and abilities feel included and confident in bringing their whole selves to work. Our workplace is fun, dynamic and supportive.

The role

Endotherapeutics is seeking a dynamic and motivated Marketing Manager to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

Responsibilities will include:

• Execute the annual Financial Year Marketing Plan and communications strategy for your business unit
• Ensure brand and messaging compliance
• Own B2B and B2C social media channels and content
• Maintain website content across company and eCommerce platforms
• Partner with BDMs, Product Managers and Product Specialists to turn marketing activity into commercial outcomes
• Build deep knowledge of your product portfolio and therapeutic area to sharpen messaging
• Report on campaign performance and marketing plan execution against KPIs
• Track trends and innovation in your therapeutic area
• Use CRM and marketing automation systems (Salesforce, HubSpot or equivalent) to drive efficiency
• Partner with external agencies on compliance and brand alignment

About You

• 3+ years’ experience as a Marketing Specialist or Marketing Coordinator ideally within medical devices, medical equipment or healthcare/pharma
• Understanding of the regulatory environment in medical devices or pharma, including claims management
• Sound knowledge of the TGA Advertising Code and MTAA compliance
• Experience with Salesforce, HubSpot or equivalent marketing automation systems
• Strong grasp of SEO, SEM, PPC, SMM and digital analytics
• Experience executing social growth and engagement strategies
• Experience building customer relationships, including with BDMs and sales teams
• Strong project management skills, with the ability to collaborate across marcoms, business unit and digital teams
• Excellent stakeholder management, communication and copywriting skills
• Tertiary qualifications preferred
• Experience with medical equipment, consumables and/or implantables preferred

Why Join Endotherapeutics?

• Market‑leading portfolio of innovative medical technologies
• Supportive, high‑performing and collaborative culture
• Career development and leadership growth opportunities
• Wellbeing program and extra leave, including birthday leave
• Meaningful impact on healthcare outcomes across Australia
• Modern Macquarie Park head office with onsite gym
• Weekly team lunches
• Flexible work (4 days office, 1 day from home)

We are an Equal Employment Opportunity Employer and value diversity. If there are any reasonable adjustments that we can make to assist your application, just let us know.

Competitive salary and flexible benefits package