Marketing Specialist

EPG Payroll & HR Australia; Sydney; In loco; AUD 80.000 - 100.000; Tempo pieno

Descrizione del lavoro

EPG Payroll & HR Australia is seeking a full-time Marketing Specialist to drive marketing campaigns across the portfolio, maximise acquisition and retention, and deliver ROI-driven results. You will design digital, video and print content, manage social channels, analyze consumer data, and optimize SEO while aligning with brand pillars.

Requirements include a Bachelor degree or higher (desirable) and 2+ years in related roles, with strong communication, CRM skills, and a pragmatic,

Competenze

• Bachelor degree or higher desirable; experience may substitute.
• Minimum 2+ years in related marketing roles.
• Experience with digital marketing across channels.
• Strong written and verbal communication skills.
• Familiarity with Microsoft CRM and data handling.
• Attention to detail and ability to manage events on budget.

Mansioni

• Identify market opportunities and advise leadership on strategies.
• Design and produce marketing collateral across digital, video and print.
• Manage social platforms: Instagram, Facebook, LinkedIn, YouTube; schedule content.
• Research consumer patterns and analyze data to guide campaigns.
• Develop collateral for trends and implement findings.
• Oversee website and blog; lead SEO initiatives and eval changes.
• Monitor search engine updates and perform competitor analysis.
• Create brand-appropriate copy for social, email, and blogs.

Conoscenze

2+ years experience

Campaign design & evaluation

Digital marketing techniques

Verbal & written communication

Microsoft CRM

Data attention to detail

Event management

Marketing tech trends

MS Office & databases

Creative, outcomes-driven

Stakeholder engagement

Multitasking under deadlines

Formazione

Bachelor degree or higher desirable

Strumenti

Microsoft CRM

Microsoft Office

Databases

Descrizione del lavoro

Job Type: Permanent position | Full time position

Job Description

On behalf of our client, we are looking for a full-time experienced Marketing Specialist. The role will be responsible for supporting the business in the development, execution, and delivery of marketing campaigns across the portfolio to maximise acquisition and retention of users and clients. The focus of the role is to manage and execute marketing campaigns that meet and exceed ROI targets for the marketing plan, whilst delivering on client campaigns and attracting new clients across the portfolio.

The daily duties and responsibilities include:

• Identify market opportunities and advise the leadership team on all marketing strategies and campaigns to reach target markets, expand company brand and promote services to new customers
• Showcase your creative side to produce and design all marketing collateral, including digital, video and print content, to be used across companywide communication
• Manage all social media platforms including, Instagram, Facebook, LinkedIn & YouTube, ensure all content is scheduled, brand-appropriate and aligns with company content pillars guidelines & objectives
• Conduct all research and analysis of data in relation to consumer patterns and preferences.
• Predict and develop collateral for current and future trends across all social media platforms and implement all appropriate findings
• Oversee the company website & blog, create and manage SEO initiatives and evaluate the effectiveness of existing strategies to provide recommendations for improvements
• Keep ahead of search engine algorithm updates and integrated marketing trends, perform competitor analysis and collate findings into actionable recommendations
• Take ownership of creating interesting and brand-appropriate copy across social media, email communications, client-related content, marketing & blog content

Education – Bachelor degree or higher qualification desirable. Industry experience may substitute. Experience & Skills

• 2+ years of related experience
• Hands on experience in designing, building, launching and evaluating marketing plans, campaigns and programs
• Experience in digital marketing techniques and the optimisation of digital content across channels
• Excellent verbal and written communication
• Knowledgeable on Microsoft CRM
• Strong attention to detail when working with data
• Effectively manage events to be on time and budget
• Knowledge of marketing technology trends.
• Advanced computing skills including Microsoft Office applications, databases
• Passionate with a creative and pragmatic outcomes-driven approach
• Excellent stakeholder engagement skills
• Able to multi-task and work under tight deadlines

Salary

Salary being offered is commensurate with qualifications and experience and is between $80,000 - $100,000