Marketing Specialist

Crowne Plaza Alice Springs Lasseters; Mpwetyerre; On-site; AUD 74,000 - 83,000; Full time

Benefits offered by this job

Discount on food & beverages

Health club membership

IHG Employee Benefits Program

Meals during shifts

Uniforms provided

Training and career progression

Staff and family social events

Job summary

Lasseters Hotel Casino in Alice Springs, NT is seeking a Marketing Specialist to support the development and delivery of marketing campaigns across digital, social, print, and in-venue channels.

This role blends strategy with hands-on execution, working with internal teams, designers, and external partners to elevate Lasseters' brand presence.

Join a dynamic NT hospitality team and help drive guest engagement through creative campaigns and data-informed decision making.

Qualifications

• Relevant qualification in Marketing, Communications, Digital Media, or equivalent (Bachelor level preferred).
• 2–5 years’ marketing experience in hospitality, gaming, tourism, or similar sectors.
• Experience developing and managing marketing campaigns, both digital and traditional.
• Ability to work independently in a fast-paced, deadline-driven environment.
• Understanding of content systems such as XIBO or WYMAC.
• Experience developing EDM & SMS campaigns, including POS-integrated systems (e.g., TalkBox).
• Strong digital marketing capability; exposure to B2B is advantageous.
• Competence with CMS / WordPress and Adobe Creative Cloud.
• Social media marketing expertise across multiple platforms.
• Strong skills in Microsoft Office (PowerPoint, Excel, Word).
• Experience with video production and/or audio editing.

Responsibilities

• Develop and manage marketing campaigns across digital and traditional channels.
• Collaborate with internal teams and external partners to execute campaigns.
• Support Lasseters' brand visibility and consistency across touchpoints.
• Analyse campaign performance and optimize strategies accordingly.
• Coordinate content across social media, email, and in-venue channels.

Skills

Marketing strategy

Digital marketing

Content creation

Campaign management

Social media

CMS/WordPress

Adobe Creative Cloud

Video production

MS Office

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

XIBO

WYMAC

TalkBox

WordPress

Adobe Creative Cloud

Job description

Marketing Specialist – Lasseters Hotel Casino | Alice Springs, NT

Employer: IRIS Capital – Lasseters Casino Operations Pty Ltd
Position Type: Full-Time
Salary: $73,865 – $83,000 (depending on experience and skill set)
Location: Alice Springs, NT

This is an exciting opportunity to join Lasseters Hotel & Casino, a dynamic and progressive hospitality team. As a Marketing Specialist, you will support the development and delivery of marketing campaigns across digital, social, print, and in-venue channels. This position requires a blend of strategy and hands-on execution, working alongside internal teams, designers, and external partners to enhance the visibility and effectiveness of Lasseters' brand presence.

The Marketing team supports and promotes a wide range of venues and services, including:

• Food & Beverage outlets
• Crowne Plaza Alice Springs Lasseters Hotel
• Alice Springs Convention Centre
• Lasseters Casino
• Lasseters Health Club & Lavish Day Spa
• IRIS properties in Central Australia

What We’re Looking For

• Creative thinker with strong problem-solving ability
• Integrity, initiative, and a strong work ethic
• Positive, clear communication—both verbal and non-verbal
• Open-minded, adaptable, and eager to learn
• Collaborative team contributor with cultural awareness

Experience & Qualifications

• Relevant qualification in Marketing, Communications, Digital Media, or equivalent(Bachelor level preferred)
• 2–5 years’ professional marketing experience in hospitality, gaming, tourism, or similar sectors (Experience requirement may vary depending on qualifications)
• Experience developing and managing marketing campaigns, both digital and traditional
• Ability to work independently in a fast-paced, deadline-driven environment
• Understanding of content systems such as XIBO or WYMAC
• Experience developing EDM & SMS campaigns, including POS-integrated systems (e.g., TalkBox)
• Strong digital marketing capability; exposure toB2B is advantageous
• Competence with CMS / WordPress and Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
• Social media marketing expertise across Instagram, Facebook, TikTok, YouTube, and X/Twitter
• Strong skills in Microsoft Office (PowerPoint, Excel, Word)
• Experience with video production and/or audio editing

We Offer You

• 25% discount on food and beverages across Lasseters operations
• Discounted Health Club membership and Day Spa treatments
• IHG Employee Benefits Program
• Meals provided while on eligible shifts
• Uniforms provided and laundered
• Training, professional development, and career progression pathways
• Staff and family social events

If you're motivated, creative, detail-oriented, and ready to join a leading NT hospitality employer, we’d love to hear from you!