Marketing Specialist

Crowne Plaza Alice Springs Lasseters; Alice Springs; On-site; AUD 74,000 - 83,000; Full time

Benefits offered by this job

F&B discount

Health club discount

IHG benefits

Meal provided during shifts

Uniforms provided

Career development

Job summary

Lasseters Hotel Casino in Alice Springs, NT, invites a Marketing Specialist to join the dynamic hospitality team. You’ll support the development and delivery of campaigns across digital, social, print, and in-venue channels, blending strategic thinking with hands-on execution while collaborating with designers and external partners to boost the Lasseters brand.

The role requires a marketing qualification, 2–5 years in hospitality marketing, experience with EDM/SMS, CMS/WordPress, and strong

Qualifications

• Bachelor-level qualification in Marketing, Communications, Digital Media, or equivalent.
• 2–5 years’ marketing experience in hospitality, gaming, tourism, or similar sectors.
• Experience developing and managing marketing campaigns across digital and traditional channels.
• Ability to work independently in a fast-paced, deadline-driven environment.
• Experience with EDM & SMS campaigns, including POS-integrated systems.
• Strong digital marketing capability; exposure to B2B is advantageous.

Responsibilities

• Support development and delivery of marketing campaigns across digital, social, print, and in-venue channels.
• Collaborate with internal teams, designers and external partners to enhance Lasseters' brand.
• Balance strategy with hands-on execution to boost campaign effectiveness.
• Manage content and campaigns across multiple platforms.

Skills

Creative thinker

Problem solving

Clear communication

Adaptable

Team collaboration

Cultural awareness

Education

Bachelor’s degree in Marketing/Communications/Digital Media

Tools

XIBO

WYMAC

WordPress

Adobe Creative Cloud

TalkBox

Job description

Marketing Specialist – Lasseters Hotel Casino | Alice Springs, NT

Employer: IRIS Capital – Lasseters Casino Operations Pty Ltd

Position Type: Full-Time

Salary: $73,865 – $83,000 (depending on experience and skill set)

Location: Alice Springs, NT

This is an exciting opportunity to join Lasseters Hotel & Casino, a dynamic and progressive hospitality team. As a Marketing Specialist, you will support the development and delivery of marketing campaigns across digital, social, print, and in-venue channels. This position requires a blend of strategy and hands‑on execution, working alongside internal teams, designers, and external partners to enhance the visibility and effectiveness of Lasseters' brand presence.

The Marketing team supports and promotes a wide range of venues and services, including:

• Food & Beverage outlets
• Crowne Plaza Alice Springs Lasseters Hotel
• Alice Springs Convention Centre
• Lasseters Casino
• Lasseters Health Club & Lavish Day Spa
• IRIS properties in Central Australia

What We’re Looking For

• Creative thinker with strong problem-solving ability
• Integrity, initiative, and a strong work ethic
• Positive, clear communication—both verbal and non-verbal
• Open‑minded, adaptable, and eager to learn
• Collaborative team contributor with cultural awareness

Experience & Qualifications

• Relevant qualification in Marketing, Communications, Digital Media, or equivalent (Bachelor level preferred)
• 2–5 years’ professional marketing experience in hospitality, gaming, tourism, or similar sectors (Experience requirement may vary depending on qualifications)
• Experience developing and managing marketing campaigns, both digital and traditional
• Ability to work independently in a fast‑paced, deadline‑driven environment
• Understanding of content systems such as XIBO or WYMAC
• Experience developing EDM & SMS campaigns, including POS-integrated systems (e.g., TalkBox)
• Strong digital marketing capability; exposure to B2B is advantageous
• Competence with CMS / WordPress and Adobe Creative Cloud (InDesign, Photoshop, Illustrator)
• Social media marketing expertise across Instagram, Facebook, TikTok, YouTube, and X/Twitter
• Strong skills in Microsoft Office (PowerPoint, Excel, Word)
• Experience with video production and/or audio editing

We Offer You

• 25% discount on food and beverages across Lasseters operations
• Discounted Health Club membership and Day Spa treatments
• IHG Employee Benefits Program
• Meals provided while on eligible shifts
• Uniforms provided and laundered
• Training, professional development, and career progression pathways
• Staff and family social events

If you’re motivated, creative, detail‑oriented, and ready to join a leading NT hospitality employer, we’d love to hear from you!