Marketing Specialist

ZEAL RIT PTY LTD T/A NEXT GEN Talent; Melbourne; On-site; AUD 80,000 - 85,000; Full time

Job summary

ITAL FOODGROUP PTY LTD in Melbourne is seeking a Marketing Specialist to plan, develop and execute marketing campaigns across digital and traditional channels. The role involves analysing market trends and coordinating promotional activities to drive business objectives.

The candidate will manage digital campaigns across social media, websites and email, develop promotional content and monitor performance to optimize ROI.

Qualifications

• Bachelor degree with 1 year of marketing experience.
• Experience planning and executing marketing campaigns across digital and traditional channels.
• Ability to analyse market trends and customer preferences.

Responsibilities

• Develop and implement marketing strategies aligned with business objectives.
• Plan and manage digital marketing campaigns across social media, websites, email and other relevant platforms.
• Develop marketing materials, promotional content and advertising campaigns to support the promotion of the business's products and services.
• Monitor campaign performance using relevant analytics tools and prepare reports with recommendations for improvement.
• Coordinate advertising, promotional events and other marketing initiatives to increase brand awareness and customer engagement.

Skills

Marketing analytics

Digital marketing

Social media management

Campaign analysis

Written communication

Project management

Market research

Data interpretation

Education

Bachelor degree

Tools

Google Analytics

Social media advertising platforms

Email marketing platforms

Job description

Job Type: Permanent position | Full time position

Job Description
Next Gen Talent Business name: - The Trustee for R ANGELE FAMILY TRUST t/a ITAL FOODGROUP PTY LTD Job Title: Marketing Specialist

Location of Work: - Melbourne, Australia Salary - $80,000 to $85,000 plus Super

About the role: - The Marketing Specialist at ITAL will be responsible for planning, developing and executing marketing campaigns across digital and traditional channels. The successful candidate will analyse market trends, identify customer preferences, coordinate promotional activities and evaluate campaign performance to improve marketing effectiveness and achieve business objectives

Minimum requirement Minimum of Bachelor Degree with 1 year of experience Roles and Responsibilities

Develop and implement marketing strategies, policies and promotional campaigns aligned with business objectives. Conduct market research to identify customer trends, competitor activities and new business opportunities. Analyse consumer data and market insights to identify target audiences and improve marketing outcomes.

Plan and manage digital marketing campaigns across social media, websites, email and other relevant platforms. Develop marketing materials, promotional content and advertising campaigns to support the promotion of the business's products and services. Monitor campaign performance using relevant analytics tools and prepare reports with recommendations for improvement.

Coordinate advertising, promotional events and other marketing initiatives to increase brand awareness and customer engagement. Maintain and enhance the company's brand identity and ensure consistency across marketing communications. Liaise with internal teams, suppliers, advertising agencies and other stakeholders to coordinate marketing activities.

Monitor marketing expenditure, assess return on investment and recommend improvements to marketing strategies. Identify opportunities to expand market reach, attract new customers and strengthen existing customer relationships.

Skills & Qualities Required:

Strong analytical skills and the ability to interpret market data and campaign performance. Excellent written and verbal communication skills. Knowledge of digital marketing platforms, social media management and marketing analytics tools.

Strong organisational, project management and problem-solving skills. The ability to work independently and collaboratively while managing multiple priorities.