Marketing Specialist

Anluca; City of Melbourne; On-site; AUD 75,000 - 90,000; Full time

Job summary

Brunetti Oro is seeking a commercially minded Marketing Specialist in Melbourne to turn customer insight into practical campaigns and growth opportunities. The role focuses on research, data analysis, and planning across retail, online, email and CRM channels to drive revenue and brand growth.

You will develop campaign plans, coordinate creative content, and support product launches while maintaining a consistent brand voice across stores and online channels.

Qualifications

• Bachelor’s degree in Marketing, Business, Commerce, Communications or closely related discipline.
• At least two years of relevant professional marketing experience, including integrated campaigns.
• Experience in consumer-facing environments (hospitality, food retail, e-commerce) is highly regarded.
• Strong market research and analytical skills to interpret customer behaviour and trends.
• Practical experience with digital marketing, analytics, paid media and CRM reporting.

Responsibilities

• Research customer needs, competitor activity and market conditions to identify opportunities for existing and new products, services and customer segments.
• Analyse customer purchasing patterns and performance data across channels, and translate findings into recommendations.
• Interpret consumer trends to help anticipate demand and inform marketing decisions.
• Develop marketing objectives, campaign plans and promotional calendars aligned with revenue and brand goals.
• Plan integrated campaigns across locations, e-commerce, email, CRM, social, paid media and partnerships.
• Prepare creative briefs and coordinate artwork, copywriting, photography and media placements within budgets.
• Support product launches, seasonal offers and corporate campaigns.
• Monitor budgets and performance against KPIs and recommend optimisations.

Skills

Marketing experience

Campaign planning

Digital marketing analytics

Brand awareness

Collaboration

Education

Bachelor's degree in Marketing, Business, Commerce, Communications or closely related discipline

Tools

CRM platforms

Email marketing tools

Job description

Job Type: Permanent position | Full time position

Job Description

Full time - Marketing Specialist 75,000 -90,000 About Brunetti Oro Brunetti Oro is a Melbourne hospitality and retail brand with a proud Italian heritage. Across our Melbourne locations and online store, we bring together pasticceria, celebration cakes, pastries, coffee, dining, gifting and corporate orders.

Our customers experience the brand in many ways—from a morning coffee or family celebration to online delivery—and thoughtful marketing helps make every interaction feel connected. The opportunity We are looking for a commercially minded Marketing Specialist who can turn customer insight into practical campaigns and growth opportunities.

• Research customer needs, competitor activity and market conditions to identify opportunities for existing and new products, services and customer segments.
• Analyse customer purchasing patterns and performance data from retail, e-commerce, website, email, social and paid media channels, and translate the findings into clear recommendations.
• Interpret consumer, hospitality, food retail and gifting trends to help the business anticipate demand and make informed marketing decisions.
• Develop marketing objectives, campaign plans and promotional calendars that support revenue, customer acquisition, retention and brand-building goals.
• Advise management on product mix, pricing, seasonal offers, sales promotions and the most effective channels for reaching target customers.
• Plan and coordinate integrated campaigns across Brunetti Oro locations, e-commerce, email and CRM, social media, search, paid media, local partnerships and corporate channels.
• Prepare clear creative briefs and coordinate artwork, copywriting, photography, video, signage, menus, digital content and media placement within agreed budgets and timelines.
• Support product launches, seasonal collections, celebration and gifting campaigns, corporate offerings and other brand or location initiatives.
• Monitor campaign budgets and performance against agreed measures, including reach, engagement, conversion, sales impact, return on investment and customer retention, and recommend improvements.
• Maintain a consistent brand voice and customer experience across stores and online channels while adapting activity for different audiences and occasions.
• Build productive working relationships with internal teams, agencies, media partners, suppliers and community or commercial partners to deliver campaigns effectively.

What you will bring

• A bachelor’s degree in Marketing, Business, Commerce, Communications or a closely related discipline.
• At least two years of relevant professional marketing experience, including responsibility for planning and delivering integrated campaigns.
• Experience in a consumer-facing environment; hospitality, food retail, FMCG, e-commerce or a multi-site brand would be highly regarded.
• Strong market research and analytical skills, with the ability to interpret customer behaviour, commercial results and emerging trends.
• Practical experience with digital marketing, website and campaign analytics, paid media, email or CRM platforms, and performance reporting.
• Sound commercial judgement and an understanding of how product, pricing, promotion and channel decisions work together.
• Excellent written communication and briefing skills, with a careful eye for brand, detail and customer experience.
• Confident project and stakeholder management skills, including the ability to coordinate several campaigns, suppliers, deadlines and budgets at once.
• A collaborative, organised and proactive approach, together with the flexibility to visit Brunetti Oro locations when required.

Why join us

• Work with an established Melbourne brand that is continuing to grow across retail, hospitality and e-commerce.
• Take ownership of varied campaigns with visible customer and commercial impact.
• Collaborate with passionate teams across product, operations, stores and digital channels.
• Bring new ideas to a brand built around quality, celebration and memorable customer experiences.

ANLUCA Pty Ltd values a respectful and inclusive workplace and welcomes applications from suitably qualified candidates.