Marketing Specialist

Print Logistics (AUST.) P/L; City of Melbourne; On-site; AUD 80,000 - 90,000; Full time

Job summary

Print Logistics (AUST.) P/L, a Melbourne-based commercial printing, signage and promotional products company, seeks a Marketing Specialist to grow its commercial client base and lead its marketing function.

Reporting to the General Manager, you will develop and deliver campaigns, manage digital presence, create marketing materials, support tenders, conduct market research, maintain CRM, and coordinate external partners and trade show activity.

Qualifications

• At least five years of relevant marketing experience, or at least three years with a qualifying degree.
• Experience delivering campaigns and managing digital channels.
• Experience with email marketing, social media, and website content management.
• Experience with CRM systems and reporting on marketing performance.
• Understanding of B2B marketing and customer acquisition.
• Strong written and verbal English; well-organised with deadlines.
• Experience in printing, signage, promotional products or related B2B/manufacturing environment.
• Experience preparing tender or proposal content.
• Experience coordinating external agencies and suppliers.

Responsibilities

• Develop and deliver marketing campaigns across print, signage and promotional product lines.
• Manage digital presence, including website content, product listings, SEO, email marketing and social channels, with a focus on LinkedIn for B2B reach.
• Produce marketing materials, capability statements and promotional content for commercial and trade customers.
• Support tender and proposal submissions for corporate and government print contracts, working with the sales team to prepare content.
• Conduct market and competitor research to identify new segments and business opportunities.
• Maintain the CRM, manage lead capture and follow-up, and report on campaign performance, enquiry volume and return on marketing spend.
• Coordinate external designers, print partners and suppliers.
• Support trade show and promotional event activity.

Skills

Marketing strategy

Campaign delivery

Digital marketing

SEO

Email marketing

CRM reporting

B2B marketing

English communication

Project management

Education

Bachelor's degree in marketing, communications, business or related field

Tools

CRM systems

Email marketing platforms

Website CMS

Job description

Full time, 38 hours per week | AUD 80,000–90,000 per annum plus superannuation

Print Logistics is a Melbourne-based commercial printing, signage and promotional products company serving commercial and trade customers across Australia. We are seeking a Marketing Specialist to take carriage of our marketing function and help grow our commercial client base.

Reporting to the General Manager, you will:

• Develop and deliver marketing campaigns across our print, signage and promotional product lines
• Manage our digital presence, including website content, product listings, SEO, email marketing and social channels, with a focus on LinkedIn for B2B reach
• Produce marketing materials, capability statements and promotional content for commercial and trade customers
• Support tender and proposal submissions for corporate and government print contracts, working with the sales team to prepare content
• Conduct market and competitor research to identify new segments and business opportunities
• Maintain the CRM, manage lead capture and follow-up, and report on campaign performance, enquiry volume and return on marketing spend
• Coordinate external designers, print partners and suppliers
• Support trade show and promotional event activity

Qualifications

• At least five years of relevant marketing experience, or at least three years of relevant marketing experience with an acceptable formal qualification (bachelor degree or higher in marketing, communications, business or a related field)
• Experience covering campaign delivery and digital channels
• Demonstrated experience with email marketing platforms, social media and website content management
• Experience with CRM systems and reporting on marketing performance
• Understanding of B2B marketing and customer acquisition
• Strong written and verbal communication in English
• Well organised, able to manage competing deadlines
• Experience in printing, signage, promotional products or a related B2B or manufacturing environment
• Experience preparing tender or proposal content
• Experience coordinating external agencies and suppliers