Marketing Performance Leader: Data-Driven ROI & Insights

IKEA Gruppe; Sydney; On-site; Confidential; Full time

Job summary

IKEA Gruppe’s Growth & Marketing team in Sydney seeks a Marketing Performance Leader to design and implement a data-led marketing performance approach. You will use insights to improve effectiveness and efficiency, grounding investments in performance metrics and scaling learnings across teams.

You will lead KPI definition, dashboards, and attribution, while partnering with analytics, IT and vendors to ensure measurement readiness and cross-functional impact.

Qualifications

• Significant experience in performance marketing and media planning.
• Proven track record designing measurement frameworks, dashboards and attribution.
• Strong data analysis skills translating large datasets into actionable recommendations.
• Proven stakeholder management and influencing capability.
• Excellent communication and presentation skills.

Responsibilities

• Define and maintain the Marketing Performance Framework with KPIs, attribution, dashboards.
• Drive performance analysis of paid, owned media to optimise media mix and ROI.
• Lead post-activity reviews and share learnings across local and global stakeholders.
• Steer the marketing planning process to align objectives with business goals.
• Ensure marketing technology and data integrations are fit for measurement.
• Collaborate with analytics, IT and vendors to resolve gaps.
• Act as a member of the Marketing Management team.

Skills

Leadership

Analytics

Performance marketing

Stakeholder management

Marketing analytics

Education

Tertiary qualification in marketing or related field

Tools

Tag management

Web analytics

Ad platforms

CDP

Job description

IKEA Gruppe’s Growth & Marketing team in Sydney seeks a Marketing Performance Leader to design and implement a data-led marketing performance approach. You will use insights to improve effectiveness and efficiency, grounding investments in performance metrics and scaling learnings across teams.

You will lead KPI definition, dashboards, and attribution, while partnering with analytics, IT and vendors to ensure measurement readiness and cross-functional impact.