AI-Driven Performance Lead

Publicis Groupe; City of Melbourne; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Wholeself program

Publicis Liberté flexibility

Global Marcel AI Platform

Publicis learning & development

Career Conversations program

Diversity & Inclusion committees

Job summary

Publicis Groupe in Melbourne is seeking a Senior Performance Lead to own day-to-day performance communications and delivery. You will translate strategic direction into actionable multi-channel plans, leveraging AI to identify efficiencies and automate tasks, elevating the team’s capacity for proactive growth.

You will lead WIPs, forecast, manage budgets, and drive cross-channel strategies to meet client business goals while mentoring the team in AI tools and analytics.

Qualifications

• Senior agency experience across Search, Social and performance media.
• Forecasting, analytics and attribution expertise.
• Experience leveraging AI and automation to drive operational efficiency and performance outcomes.
• Strong commercial acumen and client management capabilities.
• Exceptional communication skills with experience influencing senior stakeholders.
• Demonstrated leadership, coaching and team development experience.
• Passion for innovation, experimentation and continuous improvement.

Responsibilities

• Be the day-to-day performance point of contact, building trust through data accuracy and responsiveness.
• Escalate performance or scope risks to the GAD with a solution-oriented focus.
• Lead client WIPs, providing clear POVs on market changes and emerging AI product roadmaps.
• Develop strategic directions into channel recommendations and tactics that deliver on client business goals.
• Design test and learn frameworks to validate new thinking, specifically regarding AI-led formats and automated bidding.
• Examine the full view of the client’s business to provide data-driven insights on performance.
• Own forecasting inputs and reconciliations, leveraging AI-driven forecasting tools to set realistic targets.
• Maintain strict budget control and ensure adherence to all agency commercial processes.
• Identify opportunities for cross departmental revenue growth within the agency.
• Capacity Building: Coach and mentor direct reports to use AI tools for reporting and admin, freeing up 15% of their day for proactive growth initiatives.
• Literacy: Drive analytic and AI-literacy training for the broader team to roll out best practices.
• Culture: Create psychosocial safety with accountability, establishing continuous improvement loops for the team’s output.

Skills

Forecasting & analytics

AI & automation

Leadership

Client management

Communication

Performance media

Strategic thinking

Job description

Publicis Groupe in Melbourne is seeking a Senior Performance Lead to own day-to-day performance communications and delivery. You will translate strategic direction into actionable multi-channel plans, leveraging AI to identify efficiencies and automate tasks, elevating the team’s capacity for proactive growth.

You will lead WIPs, forecast, manage budgets, and drive cross-channel strategies to meet client business goals while mentoring the team in AI tools and analytics.