Growth-Driven Digital Marketing Lead (Analytics & Campaigns)

Silka Australia; Sydney; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive salary package

Supportive working environment with a强

Training and development

Job summary

Sika Australia is seeking a Digital Marketing Manager to drive a plan aligned with the marketing strategy. You will maintain and optimise digital platforms, lead social media efforts, and manage PPC investments to boost visibility and lead generation.

You will monitor digital channels, report insights monthly, and work with Business Managers on product launches, creating online educational content and promoting digital innovation across the business.

Qualifications

• Degree or Diploma in Digital Marketing, or equivalent tertiary qualification with 2+ years' experience in marketing and digital environments
• Professional marketing experience in B2B and B2C environments
• Project management skills with the ability to manage multiple concurrent digital projects and lead cross-functional teams
• Strong understanding of current online marketing concepts, trends, strategies, and best practices
• Demonstrated expertise with social media platforms and a proven track record building B2B/B2C brands
• Experience managing paid digital campaigns and lead generation initiatives
• Highly developed communication skills with the ability to influence, engage, and connect with audiences through written, verbal, and visual content across all organisational levels
• Strong organisational skills, problem-solving ability, and personal accountability with the capacity to prioritise projects and meet deadlines

Responsibilities

• Establish and execute a digital marketing plan in line with the overall marketing strategy
• Maintain and optimise digital platforms including the website, SEO, and SEM to enhance visibility, engagement, lead generation, and conversion
• Lead the company's social media presence, managing content planning, creation, publishing, community engagement, and PPC advertising across platforms
• Monitor, engage, and respond to enquiries and discussions across Sika Australia's digital channels to foster an active online community
• Measure and report on digital marketing performance through web analytics, providing monthly insights on traffic and campaign effectiveness
• Collaborate with Business Managers to develop integrated digital marketing plans for new product launches and online education content
• Identify and promote new digital platforms and tools in line with corporate objectives
• Maintain and optimise customer databases and support cross-functional marketing campaigns and events

Skills

Digital Marketing degree

B2B/B2C marketing

Project management

Digital marketing trends

Google Analytics

Power BI

Social media management

Paid campaigns

Communication skills

Organisational skills

Education

Degree in Digital Marketing

Tools

Google Analytics

Power BI

Job description

Sika Australia is seeking a Digital Marketing Manager to drive a plan aligned with the marketing strategy. You will maintain and optimise digital platforms, lead social media efforts, and manage PPC investments to boost visibility and lead generation.

You will monitor digital channels, report insights monthly, and work with Business Managers on product launches, creating online educational content and promoting digital innovation across the business.