Marketing Optimisation & Personalisation Specialist

HESTA; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Additional paid annual leave

Professional development allowance

Health and wellbeing initiatives

Superannuation/financial planning

Employee assistance program

Job summary

HESTA in Melbourne seeks a Marketing Optimisation Specialist to drive member engagement and retention through data-driven campaigns. You will use Adobe Experience Cloud to bring campaigns to life, collaborating with the marketing team and trusted agency partners.

You will apply data-informed decision making, plan and deliver campaigns with stakeholders, and work with the Optimisation Manager on strategic initiatives to strengthen member experiences.

Qualifications

• Bachelor's degree with specialization or experience in digital marketing.
• 5+ years' experience in digital marketing and related areas.
• Experience with an enterprise CMS, an eDM platform, and database management.
• Experience working with external agencies and with transactional or secure websites.
• Strong copywriting and brand skills across web, email and offline channels.

Responsibilities

• Deliver impactful campaigns and member experiences using Adobe Experience Cloud as the platform.
• Champion data-informed decisions by leveraging profiling, behavioural insights and campaign performance.
• Plan, deliver and collaborate with internal stakeholders, leadership and agency partners, managing approvals.
• Shape strategy with the Optimisation Manager to drive initiatives that improve engagement and retention.

Skills

Digital marketing

Data-driven

Copywriting

Agency collaboration

Email marketing

Education

Bachelor's degree in digital marketing

Tools

Enterprise CMS

eDM platform

Database management

Job description

HESTA in Melbourne seeks a Marketing Optimisation Specialist to drive member engagement and retention through data-driven campaigns. You will use Adobe Experience Cloud to bring campaigns to life, collaborating with the marketing team and trusted agency partners.

You will apply data-informed decision making, plan and deliver campaigns with stakeholders, and work with the Optimisation Manager on strategic initiatives to strengthen member experiences.