Data-Driven Marketing Optimisation Specialist

HESTA Super; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Paid parental leave

Professional development stipend

Leave for moments that matter

Job summary

HESTA seeks a Marketing Optimisation Specialist to shape member experiences across channels. You will drive campaigns using Adobe Experience Cloud, apply insights to guide decisions, and collaborate with agencies to deliver engaging campaigns.

With a bachelor’s degree in digital marketing and 5+ years in the field, you will partner with stakeholders to plan, test, and continually improve engagement and retention for members.

Qualifications

• Bachelor’s degree in digital marketing or related field.
• 5+ years of digital marketing experience.
• Experience with enterprise CMS, eDM platforms and database management.
• Experience collaborating with external agencies and with transactional or secure websites.
• Strong copywriting and brand skills across web, email and offline channels.

Responsibilities

• Deliver impactful campaigns and member experiences using digital channels.
• Champion data-informed decisions using profiling, insights and campaign metrics.
• Plan, deliver and collaborate with stakeholders and agency partners, managing approvals.
• Shape strategy and drive continual improvement to engagement and retention campaigns.

Skills

Digital marketing

Data analysis

Copywriting

Brand management

Agency collaboration

Adobe Experience Cloud

Education

Bachelor’s degree in digital marketing

Tools

Adobe Experience Cloud

eDM platform

Database management

Job description

HESTA seeks a Marketing Optimisation Specialist to shape member experiences across channels. You will drive campaigns using Adobe Experience Cloud, apply insights to guide decisions, and collaborate with agencies to deliver engaging campaigns.

With a bachelor’s degree in digital marketing and 5+ years in the field, you will partner with stakeholders to plan, test, and continually improve engagement and retention for members.