Marketing Optimisation Specialist

HESTA; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Additional paid annual leave

Professional development allowance

Health and wellbeing initiatives

Superannuation/financial planning

Employee assistance program

Job summary

HESTA in Melbourne seeks a Marketing Optimisation Specialist to drive member engagement and retention through data-driven campaigns. You will use Adobe Experience Cloud to bring campaigns to life, collaborating with the marketing team and trusted agency partners.

You will apply data-informed decision making, plan and deliver campaigns with stakeholders, and work with the Optimisation Manager on strategic initiatives to strengthen member experiences.

Qualifications

• Bachelor's degree with specialization or experience in digital marketing.
• 5+ years' experience in digital marketing and related areas.
• Experience with an enterprise CMS, an eDM platform, and database management.
• Experience working with external agencies and with transactional or secure websites.
• Strong copywriting and brand skills across web, email and offline channels.

Responsibilities

• Deliver impactful campaigns and member experiences using Adobe Experience Cloud as the platform.
• Champion data-informed decisions by leveraging profiling, behavioural insights and campaign performance.
• Plan, deliver and collaborate with internal stakeholders, leadership and agency partners, managing approvals.
• Shape strategy with the Optimisation Manager to drive initiatives that improve engagement and retention.

Skills

Digital marketing

Data-driven

Copywriting

Agency collaboration

Email marketing

Education

Bachelor's degree in digital marketing

Tools

Enterprise CMS

eDM platform

Database management

Job description

Careers with Impact

More than one million Australians trust us with their money, and that trust shapes how we work every day. Our members sit at the centre of everything we do, guiding our decisions and the impact we strive to make.

We’re looking for people who are purpose-driven and accountable, who value inclusion and collaboration, and who are proactive in managing risk to protect our members’ long-term outcomes. In return, you’ll be part of an organisation where your work contributes to strong returns, real-world impact, and a culture that reflects the communities our members serve.

Bring your authentic and passionate self to this exceptional role #careerswithimpact

As our Marketing Optimisation Specialist, you will see your ideas shape real member behaviour, from the first click through to long-term loyalty. You will sharpen your skills in testing, personalisation and customer journey analysis, and learn how a purpose-driven fund turns data, insights and campaign performance into better member experiences while working with a collaborative marketing team and trusted agency partners.

About The Role

You will help improve our engagement and retention campaigns so members stay connected with HESTA and make the most of their super. You will turn insight into opportunities, bring ideas to life across channels and share what you learn with the team, stakeholders and the broader fund.

• Deliver impactful campaigns and member experiences: Work closely with the broader marketing team to deliver relevant, engaging campaigns and experiences for members using Adobe Experience Cloud as the platform that brings them to life.
• Champion data-informed decisions: Apply a strong understanding of HESTA’s data processes and standards, using member profiling, behavioural insights and campaign performance to guide decisions.
• Plan, deliver and collaborate: Bring campaign plans to life by working with internal stakeholders, leadership, and digital agency partners, and managing approvals along the way.
• Shape strategy and continual improvement: Work alongside the Optimisation Manager to deliver key strategic initiatives and business targets, turning insight into opportunities that improve our engagement and retention campaigns, and help build effective systems, processes and a strong team culture.

About You

You have a strong digital marketing background and enjoy using data to make campaigns work harder. You bring energy and positivity, adapt quickly and work in an agile way. You genuinely enjoy the challenge of making strategy land in the real world.

• A bachelor’s degree with a specialisation or experience in digital marketing
• 5+ years’ experience in digital marketing and related areas, including delivering content and initiatives in a similar role
• Significant experience with an enterprise content management system, an eDM platform and database management
• Experience working with external agencies and with transactional or secure websites
• Strong copywriting and brand skills across web, email and offline channels

Benefits that matter and make a difference for our employees

• Leave for those moments that matter , an additional 6 days of leave at the end of year, up to 6 days paid volunteer leave, gender neutral paid parental leave of 20 weeks, Gender Aff…
• Your Professional development matters , up to $5k per year professional development and up to 8 days professional development leave, HESTA scholarships and free access to a range of premium learning tools.
• Your health and wellbeing matters , free annual flu shots and skin checks, incredible social events throughout the year and a comprehensive employee assistance program available 24/7.
• Your financial wellbeing matters , up to 15% super, financial planning support, end of year payment for all Enterprise Agreement-covered employees, incentivised Employee Referral Program and novated lease options.

We celebrate, value and include people of all backgrounds, genders, identities, cultures and abilities. We welcome and support applications from First Nations people, physically, neuro or culturally diverse, LGBTQI+, and people of any age. We are proud to be WGEA accredited as an Employer of Choice for Gender Equity.

We want all candidates to feel safe, included and provided with the best opportunity to thrive, if you require reasonable adjustments during your application or throughout the recruitment process, please reach out to a member of the Talent team [e-mail] and we’ll call you to discuss.