Marketing Operations Manager

Mediquip; Gold Coast City; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Birthday Leave

Employee Assistance Program

Additional leave after 5 years

Job summary

Mediquip is seeking a Marketing Operations Manager to own and optimize the marketing technology stack, including HubSpot, and to improve lead management, reporting and campaign operations across Australia.

You will collaborate with Marketing, Product, Sales and IT to ensure leads are properly routed and tracked, campaigns launch smoothly, and data remains clean and actionable. Hybrid work in Brisbane or Melbourne is available.

Qualifications

• 3+ years’ experience in marketing operations, marketing technology, CRM/marketing automation or demand generation.
• Hands-on experience administering HubSpot.
• A tertiary qualification in Marketing, Business, Information Systems or a related field, or equivalent experience.

Responsibilities

• Own, administer and improve our marketing technology stack, including marketing automation, CRM integration, website analytics and campaign tools.
• Build, test and deploy automation workflows, email campaigns, forms and landing pages.
• Design and maintain lead scoring, routing and nurture processes so qualified leads reach Sales accurately and on time.
• Partner with Sales to align funnel definitions (MQL, SQL), processes and service level agreements.
• Make sure systems and tracking are ready ahead of campaigns, product launches and trade events.
• Keep our marketing and customer data clean, well segmented and compliant with privacy legislation.
• Build dashboards and reporting on campaign performance, pipeline contribution and marketing ROI, and turn the numbers into practical recommendations.
• Document and improve marketing processes, workflows and SOPs
• Support budget tracking, purchase orders, invoicing and vendor contracts
• Make sure marketing activity meets the requirements of the medical device sector, including therapeutic goods advertising rules
• Manage relationships with agencies, platform vendors and contractors
• Train and support the marketing team to get the most out of our systems

Skills

Marketing operations

Marketing technology

CRM/marketing automation

Demand generation

HubSpot administration

Education

Bachelor's degree in Marketing/Business/Information Systems or related field

Tools

HubSpot

Job description

We keep medical and veterinary equipment running for hospitals, clinics and practices across Australia, and now we’re looking for a Marketing Operations Manager to do the same for our marketing. You’ll own the systems, data and processes that keep our marketing function performing at its best, and help us grow with confidence.

The Role

Reporting to our Head of Product and Marketing, a deeply experienced executive leader, you’ll own Mediquip’s marketing technology stack, including HubSpot, along with the lead management, campaign operations and reporting that sit behind it. You’ll work closely with Marketing, Product, Sales and IT so the right leads reach the right people at the right time, and so we can see clearly what’s working.

This is a hands-on role where you’ll play a key part in building our existing marketing function. We're open to candidates in Brisbane (Stapylton office) or Melbourne (Epping office), with hybrid working of 3 to 4 days in the office and 1 to 2 days from home.

You’ll:

• Own, administer and improve our marketing technology stack, including marketing automation, CRM integration, website analytics and campaign tools
• Build, test and deploy automation workflows, email campaigns, forms and landing pages
• Design and maintain lead scoring, routing and nurture processes so qualified leads reach Sales accurately and on time
• Partner with Sales to align funnel definitions (MQL, SQL), processes and service level agreements
• Make sure systems and tracking are ready ahead of campaigns, product launches and trade events
• Keep our marketing and customer data clean, well segmented and compliant with privacy legislation
• Build dashboards and reporting on campaign performance, pipeline contribution and marketing ROI, and turn the numbers into practical recommendations
• Document and improve marketing processes, workflows and SOPs
• Support budget tracking, purchase orders, invoicing and vendor contracts
• Make sure marketing activity meets the requirements of the medical device sector, including therapeutic goods advertising rules
• Manage relationships with agencies, platform vendors and contractors
• Train and support the marketing team to get the most out of our systems

Mediquip

We've been keeping medical equipment running in hospitals, healthcare facilities and veterinary practices across Australia for decades. Behind every piece of equipment we service and supply, is a team of people who genuinely care about getting it right. And right now, we're scaling quickly.

Backed by private equity and fuelled with big goals, we're at the kind of inflection point where the decisions we make about our systems and processes really matter. The Marketing function and team are small, high-impact, and central to this next phase of growth.

The work is tangible, and you'll see the impact of what you build.

You

You’ll thrive here if you're systems thinker who gets as much satisfaction from a well-built workflow as from a high-performing campaign. You’ll bring strong analytical skills, the ability to turn data into clear insight, and the attention to detail that keeps data clean and processes reliable.

You can explain technical concepts to non-technical people, juggle several projects and stakeholders at once, and bring people across Marketing, Sales, IT and Finance along with you. You’re always looking for a better way to bring new solutions to old challenges.

Some must-haves include:

• 3+ years’ experience in marketing operations, marketing technology, CRM/marketing automation or demand generation
• Hands-on experience administering HubSpot
• A tertiary qualification in Marketing, Business, Information Systems or a related field, or equivalent experience

Experience in B2B healthcare, medical devices or other regulated industries would give you a competitive edge, but it's not essential.

We

Our core values are Trust, Knowledge, Enjoyment, Excellence, Innovation and Partnership, and we’re committed to living these values in all areas of our work.

You can expect a competitive salary, hybrid working, tools of the trade and plenty of support to set you up for success.

We celebrate our achievements and team successes with peer-nominated awards, and provide our team and their families access to a comprehensive Employee Assistance Program. We offer Birthday Leave each year, so you can take the day off and celebrate, plus you’ll accrue one additional week of leave after 5 years of service.

If you’re ready for a role where you’ll be valued, challenged and supported, we’d love to hear from you.