Global Institutional Marketing Specialist

Macquarie Group; Sydney; Ibrido; AUD 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Market-leading portfolio of medical科技

Supportive culture

Career development and leadership

Wellbeing program and birthday leave

Meaningful impact on healthcare across

Macquarie Park head office with onsite

Weekly team lunches

Flexible work (4 days in office, 1 day

Descrizione del lavoro

Endotherapeutics in Australia is seeking a Global Institutional Marketing Specialist to execute and project-manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will drive brand compliance, manage B2B and B2C channels, and work with sales to translate marketing activity into commercial results.

You will build deep knowledge of the product portfolio and therapeutic areas, report on KPIs, and use CRM/marketing automation to improve efficiency.

Competenze

• 3+ years' experience as a Marketing Specialist or Marketing Coordinator.
• Understanding of regulatory environment in medical devices or pharma.
• Experience with TGA Advertising Code and MTAA compliance.
• Experience with Salesforce, HubSpot or equivalent systems.
• Strong knowledge of SEO, SEM, PPC, SMM and digital analytics.
• Experience executing social growth and engagement strategies.
• Experience building customer relationships with BDMs and sales teams.
• Strong project management and cross-functional collaboration.
• Excellent stakeholder management, communication and copywriting skills.
• Tertiary qualifications preferred.
• Experience with medical equipment, consumables and/or implantables preferred.

Mansioni

• Execute the annual marketing plan and communications strategy for the business unit.
• Maintain brand and messaging compliance across channels.
• Own B2B and B2C social media channels and content.
• Maintain website content across company and eCommerce platforms.
• Collaborate with BDMs, Product Managers and Product Specialists to drive commercial results.
• Develop a deep knowledge of product portfolio and therapeutic areas.
• Report on campaign performance and KPI achievement.
• Monitor market trends and innovation in the therapeutic area.
• Utilise Salesforce, HubSpot or equivalent marketing automation to drive efficiency.
• Partner with external agencies on brand alignment and compliance.

Conoscenze

Marketing strategy

CRM marketing automation

Content creation

Social media marketing

Digital analytics

SEO/SEM/PPC

Social growth & engagement

Relationship building

Stakeholder management

Copywriting

Project management

Collaboration with sales

Strumenti

Salesforce

HubSpot

Descrizione del lavoro

Global Institutional Marketing Specialist

Endotherapeutics

Endotherapeutics is a leading medical devices distributor representing several international manufacturers who provide cutting-edge technology in a variety of speciality medical sectors. Endotherapeutics has built a strong reputation since 1999, delivering innovative, niche medical technologies that provide quality-of-life-improving solutions to healthcare professionals. Endotherapeutics improves healthcare by distributing innovative, patient-centric medical technologies accompanied by expert clinical support. Our team brings tenacity, dynamism, drive and determination to every company and brand that we represent. Proudly, we are a certified Great Place to Work!

At Endotherapeutics we focus on attracting, retaining and developing people who share our passion and commitment to improve quality of life. Our culture focuses on empowerment, continuous improvement and developing leadership capability. We embrace diversity and inclusion and support a culture where individuals of all backgrounds and abilities feel included and confident in bringing their whole selves to work. Our workplace is fun, dynamic and supportive.

Endotherapeutics is seeking a dynamic and motivated Marketing Manager to execute and project manage the marketing strategy for an assigned business unit. Reporting to the Head of Marketing, you will project manage and execute the annual marketing plan, drive brand and compliance standards and work closely with sales to ensure marketing activity delivers commercial results.

• Execute the annual Financial Year Marketing Plan and communications strategy for your business unit
• Ensure brand and messaging compliance
• Own B2B and B2C social media channels and content
• Maintain website content across company and eCommerce platforms
• Partner with BDMs, Product Managers and Product Specialists to turn marketing activity into commercial outcomes
• Build deep knowledge of your product portfolio and therapeutic area to sharpen messaging
• Report on campaign performance and marketing plan execution against KPIs
• Track trends and innovation in your therapeutic area
• Use CRM and marketing automation systems (Salesforce, HubSpot or equivalent) to drive efficiency
• Partner with external agencies on compliance and brand alignment

• 3+ years' experience as a Marketing Specialist or Marketing Coordinator ideally within medical devices, medical equipment or healthcare/pharma
• Understanding of the regulatory environment in medical devices or pharma, including claims management
• Sound knowledge of the TGA Advertising Code and MTAA compliance
• Experience with Salesforce, HubSpot or equivalent marketing automation systems
• Strong grasp of SEO, SEM, PPC, SMM and digital analytics
• Experience executing social growth and engagement strategies
• Experience building customer relationships, including with BDMs and sales teams
• Strong project management skills, with the ability to collaborate across marcoms, business unit and digital teams
• Excellent stakeholder management, communication and copywriting skills
• Tertiary qualifications preferred
• Experience with medical equipment, consumables and/or implantables preferred

• Market-leading portfolio of innovative medical technologies
• Supportive, high-performing and collaborative culture
• Career development and leadership growth opportunities
• Wellbeing program and extra leave, including birthday leave
• Meaningful impact on healthcare outcomes across Australia
• Modern Macquarie Park head office with onsite gym
• Weekly team lunches
• Flexible work (4 days office, 1 day from home)

We are an Equal Employment Opportunity Employer and value diversity. If there are any reasonable adjustments that we can make to assist your application, just let us know.