Marketing Ops Lead: HubSpot, Automation & Analytics (Hybrid)

Mediquip; Gold Coast City; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Birthday Leave

Employee Assistance Program

Additional leave after 5 years

Job summary

Mediquip is seeking a Marketing Operations Manager to own and optimize the marketing technology stack, including HubSpot, and to improve lead management, reporting and campaign operations across Australia.

You will collaborate with Marketing, Product, Sales and IT to ensure leads are properly routed and tracked, campaigns launch smoothly, and data remains clean and actionable. Hybrid work in Brisbane or Melbourne is available.

Qualifications

• 3+ years’ experience in marketing operations, marketing technology, CRM/marketing automation or demand generation.
• Hands-on experience administering HubSpot.
• A tertiary qualification in Marketing, Business, Information Systems or a related field, or equivalent experience.

Responsibilities

• Own, administer and improve our marketing technology stack, including marketing automation, CRM integration, website analytics and campaign tools.
• Build, test and deploy automation workflows, email campaigns, forms and landing pages.
• Design and maintain lead scoring, routing and nurture processes so qualified leads reach Sales accurately and on time.
• Partner with Sales to align funnel definitions (MQL, SQL), processes and service level agreements.
• Make sure systems and tracking are ready ahead of campaigns, product launches and trade events.
• Keep our marketing and customer data clean, well segmented and compliant with privacy legislation.
• Build dashboards and reporting on campaign performance, pipeline contribution and marketing ROI, and turn the numbers into practical recommendations.
• Document and improve marketing processes, workflows and SOPs
• Support budget tracking, purchase orders, invoicing and vendor contracts
• Make sure marketing activity meets the requirements of the medical device sector, including therapeutic goods advertising rules
• Manage relationships with agencies, platform vendors and contractors
• Train and support the marketing team to get the most out of our systems

Skills

Marketing operations

Marketing technology

CRM/marketing automation

Demand generation

HubSpot administration

Education

Bachelor's degree in Marketing/Business/Information Systems or related field

Tools

HubSpot

Job description

Mediquip is seeking a Marketing Operations Manager to own and optimize the marketing technology stack, including HubSpot, and to improve lead management, reporting and campaign operations across Australia.

You will collaborate with Marketing, Product, Sales and IT to ensure leads are properly routed and tracked, campaigns launch smoothly, and data remains clean and actionable. Hybrid work in Brisbane or Melbourne is available.