Marketing Manager: Multi-Brand Café & Coffee Roasters

Cohort Coffee Roasters; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working arrangements

Staff benefits and coffee perks

Professional development and training

Job summary

Cohort Coffee Roasters, part of a growing Australian hospitality group, is seeking an experienced Marketing Manager to lead integrated campaigns for CFG and Cohort Coffee Roasters from our Sydney area location. You’ll shape brand messaging, manage social, and collaborate with franchising, roasting, sales and operations teams to reach café customers, wholesale partners and potential franchisees.

You’ll drive multi-brand marketing initiatives, own budgets, and deliver data-driven results while

Qualifications

• 5+ years in a marketing management or senior marketing role
• Brand management experience across more than one brand
• Proficiency in digital marketing (social media, content, email)
• Experience with B2C marketing; B2B or franchise recruitment marketing is highly regarded
• Experience with marketing analytics tools
• Excellent project management skills and ability to run multiple campaigns
• Strong written and verbal communication skills and storytelling
• Creative, strategic thinker with budget management experience

Responsibilities

• Develop and manage integrated marketing campaigns across digital, social, print and events for CFG and Cohort Coffee Roasters
• Maintain brand messaging and visual identity guidelines for each brand
• Oversee social media accounts, content creation, engagement and performance
• Support franchise recruitment with lead-generation campaigns and materials
• Deliver local and network-wide marketing support for franchised cafés and stores
• Conduct market research and analyze competition in café franchising and specialty coffee
• Produce marketing collateral including website content, brochures, packaging and promos
• Plan and run events, product launches and promotions to raise brand awareness
• Monitor marketing performance and provide regular insights to refine strategy
• Manage budgets and allocate resources cost-effectively
• Build relationships with external partners, media, influencers and agencies

Skills

Brand management

Digital marketing

Social media management

Campaign management

Content creation

Communication

Project management

Strategic thinking

Budget management

Tools

Marketing analytics tools

Job description

Cohort Coffee Roasters, part of a growing Australian hospitality group, is seeking an experienced Marketing Manager to lead integrated campaigns for CFG and Cohort Coffee Roasters from our Sydney area location. You’ll shape brand messaging, manage social, and collaborate with franchising, roasting, sales and operations teams to reach café customers, wholesale partners and potential franchisees.

You’ll drive multi-brand marketing initiatives, own budgets, and deliver data-driven results while