Marketing Manager

Cohort Coffee Roasters; Sydney; Sur place; AUD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Flexible working arrangements

Staff benefits and coffee perks

Professional development and training

Résumé du poste

Cohort Coffee Roasters, part of a growing Australian hospitality group, is seeking an experienced Marketing Manager to lead integrated campaigns for CFG and Cohort Coffee Roasters from our Sydney area location. You’ll shape brand messaging, manage social, and collaborate with franchising, roasting, sales and operations teams to reach café customers, wholesale partners and potential franchisees.

You’ll drive multi-brand marketing initiatives, own budgets, and deliver data-driven results while

Qualifications

• 5+ years in a marketing management or senior marketing role
• Brand management experience across more than one brand
• Proficiency in digital marketing (social media, content, email)
• Experience with B2C marketing; B2B or franchise recruitment marketing is highly regarded
• Experience with marketing analytics tools
• Excellent project management skills and ability to run multiple campaigns
• Strong written and verbal communication skills and storytelling
• Creative, strategic thinker with budget management experience

Responsabilités

• Develop and manage integrated marketing campaigns across digital, social, print and events for CFG and Cohort Coffee Roasters
• Maintain brand messaging and visual identity guidelines for each brand
• Oversee social media accounts, content creation, engagement and performance
• Support franchise recruitment with lead-generation campaigns and materials
• Deliver local and network-wide marketing support for franchised cafés and stores
• Conduct market research and analyze competition in café franchising and specialty coffee
• Produce marketing collateral including website content, brochures, packaging and promos
• Plan and run events, product launches and promotions to raise brand awareness
• Monitor marketing performance and provide regular insights to refine strategy
• Manage budgets and allocate resources cost-effectively
• Build relationships with external partners, media, influencers and agencies

Connaissances

Brand management

Digital marketing

Social media management

Campaign management

Content creation

Communication

Project management

Strategic thinking

Budget management

Outils

Marketing analytics tools

Description du poste

We’re a growing Australian hospitality group with two complementary divisions: Cafe Franchise Group (CFG) and Cohort Coffee Roasters.

CFG, through multiple distinct brand, develops and supports a network of franchised cafés across Australia. We help franchise partners open, run and grow successful businesses through proven systems, training and ongoing support. Cohort Coffee Roasters is our specialty roastery. We source the finest beans and roast them with care for our café network wholesale partners, Flagship stores and retail customers.

About the role

We’re looking for an experienced Marketing Manager to join us full-time at our Taren Point, Sydney location. This is a pivotal role across the group. You’ll develop and run marketing strategies for both CFG and Cohort Coffee Roasters, building each brand’s presence, driving customer and franchisee engagement, and supporting growth.

You’ll shape how both brands are seen in the market. You’ll also work closely with our franchising, roasting, sales and operations teams to make sure each brand’s message reaches the right audience, whether that’s café customers, wholesale clients or prospective franchise partners.

Key responsibilities

• Develop, implement and manage integrated marketing campaigns across digital, social media, print and events for both CFG and Cohort Coffee Roasters
• Create and maintain brand messaging and visual identity guidelines for each brand, keeping everything consistent across all materials and platforms
• Manage social media accounts across the group, including content creation, community engagement and performance monitoring
• Support franchise recruitment with lead-generation campaigns and marketing material that attracts quality franchise partners
• Deliver local and network-wide marketing support for franchised cafés, including promotions, menu launches and in-store collateral
• Conduct market research and competitive analysis across the café franchising and specialty coffee sectors
• Oversee the production of marketing collateral, including website content, brochures, packaging design and promotional materials
• Plan and run events, product launches and promotions to build brand awareness
• Monitor and analyse marketing performance, with regular reports and insights to refine strategy
• Manage marketing budgets and allocate resources cost-effectively
• Build and maintain relationships with external partners, including media, influencers and agencies

What we’re looking for

• 5+ years in a marketing management or senior marketing role
• Strong expertise in brand management and positioning, ideally across more than one brand
• Proficiency in digital marketing, including social media, content marketing and email campaigns
• Experience with B2C marketing; B2B or franchise recruitment marketing is highly regarded
• Experience with marketing analytics tools and using data to make decisions
• Excellent project management skills and the ability to run multiple campaigns at once
• Strong written and verbal communication skills and a talent for compelling brand stories
• Creative thinking and problem-solving with a strategic mindset
• Experience managing budgets and delivering campaigns within financial limits

What we offer

• Competitive salary package based on experience
• Full-time permanent role with career development in a growing, multi-brand group
• The chance to work with a passionate team dedicated to quality and innovation
• Flexible working arrangements for work-life balance
• Access to our premium coffee and exclusive staff benefits
• Professional development and training opportunities
• A collaborative, inclusive workplace that values creativity
• Exposure to the whole business, from roasting and production to franchise partners and café customers