Marketing Manager - Kfc Head Office

Faqs; Australia; On-site; AUD 90,000 - 120,000; Full time

Job summary

KFC Australia is seeking a Marketing Manager to lead our biggest moments, from strategy through to launch, and to turn customer and commercial insights into campaigns that grow the brand and the business. You’ll partner across Product, Commercial, Digital, Operations and our agency network to bring bold ideas to life.

In this role you’ll build plans that connect customer needs with what KFC stands for, balance short‑term sales opportunities with long‑term brand growth, and lead integrated

Responsibilities

• Lead marketing moments from strategy to launch across multiple channels.
• Turn customer and commercial insights into campaigns that grow the brand and business.
• Partner with Product, Commercial, Digital, Operations and agency networks to execute plans.
• Balance short-term sales with long-term brand growth and measure performance.

Skills

Strategic thinking

Campaign management

Cross-functional collaboration

Analytical mindset

Job description

Job Description

• Lead some of KFC Australia's biggest marketing moments, from strategy through to launch
• Turn customer and commercial insights into campaigns that drive brand and business growth
• Partner across Product, Commercial, Digital, Operations, Media and our agency network

At KFC, our people are at the heart of everything we do. We're passionate about creating great experiences for our customers and our people — and our Marketing team plays a huge role in keeping KFC one of Australia's most loved and iconic brands.

A DAY IN THE LIFE

As our Marketing Manager, you'll lead some of KFC Australia's biggest marketing moments, finding the growth opportunity, building the plan and bringing together product, price, promotion and creative to give Australians more reasons to choose KFC. Working across Product, Commercial, Finance, Operations, Digital, Media and our agency partners, you'll turn complex business challenges into simple, compelling customer propositions — with great-tasting food at the heart of them.

Find the growth

• Know your portfolio inside out, using customer, sales, category and competitor insights to identify opportunities.
• Partner with Commercial and Finance on forecasting, pricing, promotions and investment.
• Make smart trade-offs across product, price, promotion and marketing spend.
• Stay close to performance and act quickly when there's more growth on the table.

Turn strategy into action

• Build marketing plans that connect what customers want, what KFC stands for and what the business needs.
• Turn insights into propositions people genuinely want to buy.
• Balance short-term sales opportunities with long-term brand growth.
• Create clear priorities that keep teams focused on what matters most.

Make marketing people can't ignore

• Lead integrated campaigns from strategy and briefing through to launch and optimisation.
• Champion distinctive, effective creative that builds brand buzz and keeps KFC culturally relevant.
• Bring paid, owned and earned channels together to make KFC moments feel bigger.
• Ensure product, price, customer experience and communications work together.

Make every dollar earn its keep

• Set clear commercial, customer and brand measures from the outset.
• Use performance data to understand what's working, what isn't and why.
• Optimise plans and investment based on results and emerging opportunities.
• Manage budgets with discipline and a clear focus on return.