Brand Manager: Taste & Calendar Launches

FAQs; Australia; Remote; AUD 95,000 - 140,000; Full time

Job summary

KFC Australia is seeking a Brand Manager – Taste & Calendar to shape our Taste strategy and annual marketing calendar, delivering major launches with cross-functional teams. You’ll translate consumer insight into propositions, drive creative through agency partners, and align media, digital, social and PR to build brand buzz and sales.

You’ll partner with product, commercial, finance, operations and insights to optimize ROI, forecast impact and keep KFC famous for great tasting food.

Qualifications

• Strong brand marketing experience, ideally within QSR, FMCG, retail or another fast-paced consumer brand.
• Experience leading campaigns from strategy through to launch, across creative, media and execution.
• A strong understanding of consumer and commercial performance, with the ability to turn insights into decisions and action.
• The confidence to influence and bring people with you, building strong relationships across internal teams and agency partners.

Responsibilities

• Help shape KFC’s Taste strategy and marketing calendar, bringing together customer, category, competitor and commercial insight to identify opportunities.
• Lead major food launches and Taste campaigns from proposition development through to go-to-market.
• Develop compelling product and marketing propositions grounded in what customers want, while keeping great tasting food and KFC’s distinctive brand at the heart of the work.
• Turn strategy and propositions into sharp creative briefs, partnering with agencies to develop work that is distinctive, effective and anything but bland.
• Bring Media, Digital, Social and PR together to create campaigns that build brand buzz and drive action.
• Bring strong commercial thinking to initiatives, working with Commercial and Finance across forecasting, pricing, margin, promotions, budgets and ROI.
• Stay close to performance and use learnings to strengthen future plans.

Skills

Brand marketing

Campaign leadership

Consumer insight

Commercial thinking

Influence & collaboration

Creative judgement

Calm under pressure

Job description

KFC Australia is seeking a Brand Manager – Taste & Calendar to shape our Taste strategy and annual marketing calendar, delivering major launches with cross-functional teams. You’ll translate consumer insight into propositions, drive creative through agency partners, and align media, digital, social and PR to build brand buzz and sales.

You’ll partner with product, commercial, finance, operations and insights to optimize ROI, forecast impact and keep KFC famous for great tasting food.