Growth Marketing Lead: Iconic Brand Campaigns

KFC South Pacific (Yum! Brands Subsidiary); Sydney; On-site; AUD 140,000 - 190,000; Full time

Benefits offered by this job

Salary continuance cover for permanent

Monthly mobile phone and home internet

Flexible work initiatives

Wellbeing leave

Career development programs

Employee discounts at KFC

Free onsite secure parking

Job summary

KFC Australia is seeking a Marketing Manager to lead major marketing moments, turning insights into compelling campaigns that boost brand and business growth. You’ll partner across Product, Commercial, Digital, Operations, Finance, Media and our agency network to deliver integrated plans with strong creative and clear commercial measures.

You’ll be responsible for turning customer data into actionable strategies, balancing short-term sales and long-term brand growth, and coaching junior

Qualifications

• Strong brand or marketing experience within QSR, retail, FMCG or another fast-moving consumer business.
• Experience leading complex, integrated marketing campaigns from strategy through to execution.
• Strong commercial acumen, with exposure to forecasting, pricing, promotions, budgets and marketing investment.

Responsibilities

• Lead some of KFC Australia’s biggest marketing moments, from strategy through to launch.
• Turn customer and commercial insights into campaigns that drive brand and business growth.
• Partner across Product, Commercial, Digital, Operations, Media and our agency network.
• Lead integrated campaigns from strategy and briefing through to launch and optimisation.
• Champion distinctive, effective creative that builds brand buzz and keeps KFC culturally relevant.
• Bring paid, owned and earned channels together to make KFC moments feel bigger.
• Set clear commercial, customer and brand measures from the outset.
• Use performance data to understand what’s working and why.
• Manage budgets with discipline and a focus on return.

Skills

Brand experience

Campaign management

Commercial acumen

Data interpretation

Creative judgement

Cross-functional influence

Coaching

QSR/retail FMCG

Education

Relevant marketing degree

Job description

KFC Australia is seeking a Marketing Manager to lead major marketing moments, turning insights into compelling campaigns that boost brand and business growth. You’ll partner across Product, Commercial, Digital, Operations, Finance, Media and our agency network to deliver integrated plans with strong creative and clear commercial measures.

You’ll be responsible for turning customer data into actionable strategies, balancing short-term sales and long-term brand growth, and coaching junior