Brand Manager - Taste & Calendar

KFC South Pacific (Yum! Brands Subsidiary); Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid work

Wellbeing leave days

Career development programs

Phone/internet allowance

Employee discounts

Free onsite parking

Job summary

KFC Australia is seeking a Brand Manager – Taste & Calendar to shape the marketing calendar and bring our biggest Taste moments to life.

You’ll work across product, commercial, media and agency partners to drive launches and campaigns from strategy through to market execution.

This role rewards commercial thinking, creative judgement and a genuine curiosity for food and culture, with a collaborative, inclusive team.

Qualifications

• Strong brand marketing experience in fast-paced consumer brands (QSR/FMCG).
• Experience leading campaigns from strategy through to launch across creative, media and execution.
• Strong understanding of consumer and commercial performance, turning insights into decisions.
• Ability to influence and build relationships across internal teams and agency partners.
• Fresh thinking and strong creative judgement, with the confidence to challenge the obvious answer.
• Ability to stay calm under pressure, navigate competing priorities and keep things moving.
• Genuine curiosity for food, culture, consumers and creativity that makes great brands stand out.

Responsibilities

• Shape KFC’s Taste strategy and marketing calendar using customer, category, competitor and commercial insight.
• Lead major food launches and Taste campaigns from proposition development through to go-to-market.
• Develop compelling product and marketing propositions grounded in what customers want, while keeping brand at heart.
• Turn strategy into sharp creative briefs and partner with agencies to create distinctive work.
• Coordinate with Media, Digital and PR to build brand buzz and drive action.
• Bring commercial thinking to forecasting, pricing, margins, promotions and ROI.
• Stay close to performance and adapt plans to improve the next cycle.
• Lead teams and agency partners across priorities and timelines.

Skills

Brand marketing

Campaign leadership

Consumer performance

Influence & stakeholder management

Creative judgment

Resilience under pressure

Curiosity about food & culture

Job description

• Shape how KFC’s biggest Taste moments come to life across the annual marketing calendar
• Lead some of our biggest food launches and integrated campaigns
• Turn consumer insight, creativity and commercial thinking into work that drives growth

At KFC, we’re passionate about creating food and brand experiences that Australians crave.

As our Brand Manager – Taste & Calendar, you’ll be behind some of KFC Australia’s biggest food moments, helping shape what shows up on our marketing calendar and how we bring it to life.

From spotting the next opportunity and building a compelling proposition, to shaping the creative and launching it into market, you’ll bring together consumer insight, product, price, media and commercial thinking to create campaigns that build buzz, drive sales and keep KFC famous for great tasting food.

You’ll work across Product, Commercial, Finance, Operations, Digital and Insights, alongside some of Australia’s leading agency partners, to take ideas from strategy through to execution and make sure our biggest Taste moments land as intended.

HOW YOU'LL MAKE A DIFFERENCE AS OUR BRAND MANAGER - TASTE & CALENDAR

• Help shape KFC’s Taste strategy and marketing calendar, bringing together customer, category, competitor and commercial insight to identify where the opportunity is and what KFC should do about it.
• Lead major food launches and Taste campaigns from proposition development through to go-to-market, bringing together product, price, promotion, channels and communications.
• Develop compelling product and marketing propositions grounded in what our customers want, while keeping great tasting food and KFC’s distinctive brand at the heart of the work.
• Turn strategy and propositions into sharp creative briefs, partnering with our agencies to develop work that is distinctive, effective and anything but bland.
• Bring Media, Digital, Social and PR together to create campaigns that build brand buzz and drive action.
• Bring strong commercial thinking to your initiatives, working with Commercial and Finance across forecasting, pricing, margin, promotions, budgets and ROI.
• Stay close to performance, knowing what’s working, what isn’t and what needs to change, and use those learnings to make the next plan stronger.
• Bring teams and agency partners with you, navigating different perspectives, changing priorities and the inevitable curveballs that come with bringing big campaigns to life.
• Bring recommendations, not just information, with a clear point of view on the customer, the opportunity and what KFC should do next.

ABOUT YOU

You’re a commercially sharp, creatively ambitious and resilient brand marketer who thrives in a fast-moving environment. You’ll bring:

• Strong brand marketing experience, ideally within QSR, FMCG, retail or another fast-paced consumer brand.
• Experience leading campaigns from strategy through to launch, across creative, media and execution.
• A strong understanding of consumer and commercial performance, with the ability to turn insights into decisions and action.
• The confidence to influence and bring people with you, building strong relationships across internal teams and agency partners.
• Fresh thinking and strong creative judgement, with the confidence to challenge the obvious answer.
• The ability to stay calm under pressure, navigate competing priorities and keep things moving when challenges arise.
• A genuine curiosity for food, culture, consumers and creativity, and what makes great brands stand out.

WHY KFC?

At KFC, you'll be part of a business that combines the scale of a global brand with the opportunity to make a visible impact locally. We offer a collaborative, people-first culture where you'll work alongside talented teams, build meaningful partnerships and contribute to initiatives that shape the future of the business.

You'll also enjoy:

• Flexible, hybrid work arrangements
• Additional days of leave each year to focus on your Wellbeing
• Signature career development and leadership programs
• Monthly mobile phone and home internet contributions
• Employee discounts at KFC restaurants
• Free onsite secure parking at Frenchs Forest

JOIN OUR TEAM

There’s all kinds of FLG potential here! Whatever your journey looks like, we’ll help you get there, because we take your goals seriously.

Here at KFC, we see ourselves as an equal opportunity employer. This means it’s a level playing field for all. Our work environment is fully inclusive, and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where you’re from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status – you’ve always got a seat at our table.