Brand Manager: Taste & Calendar

KFC South Pacific (Yum! Brands Subsidiary); Sydney; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Flexible hybrid work

Wellbeing leave days

Career development programs

Phone/internet allowance

Employee discounts

Free onsite parking

Job summary

KFC Australia is seeking a Brand Manager – Taste & Calendar to shape the marketing calendar and bring our biggest Taste moments to life.

You’ll work across product, commercial, media and agency partners to drive launches and campaigns from strategy through to market execution.

This role rewards commercial thinking, creative judgement and a genuine curiosity for food and culture, with a collaborative, inclusive team.

Qualifications

• Strong brand marketing experience in fast-paced consumer brands (QSR/FMCG).
• Experience leading campaigns from strategy through to launch across creative, media and execution.
• Strong understanding of consumer and commercial performance, turning insights into decisions.
• Ability to influence and build relationships across internal teams and agency partners.
• Fresh thinking and strong creative judgement, with the confidence to challenge the obvious answer.
• Ability to stay calm under pressure, navigate competing priorities and keep things moving.
• Genuine curiosity for food, culture, consumers and creativity that makes great brands stand out.

Responsibilities

• Shape KFC’s Taste strategy and marketing calendar using customer, category, competitor and commercial insight.
• Lead major food launches and Taste campaigns from proposition development through to go-to-market.
• Develop compelling product and marketing propositions grounded in what customers want, while keeping brand at heart.
• Turn strategy into sharp creative briefs and partner with agencies to create distinctive work.
• Coordinate with Media, Digital and PR to build brand buzz and drive action.
• Bring commercial thinking to forecasting, pricing, margins, promotions and ROI.
• Stay close to performance and adapt plans to improve the next cycle.
• Lead teams and agency partners across priorities and timelines.

Skills

Brand marketing

Campaign leadership

Consumer performance

Influence & stakeholder management

Creative judgment

Resilience under pressure

Curiosity about food & culture

Job description

KFC Australia is seeking a Brand Manager – Taste & Calendar to shape the marketing calendar and bring our biggest Taste moments to life.

You’ll work across product, commercial, media and agency partners to drive launches and campaigns from strategy through to market execution.

This role rewards commercial thinking, creative judgement and a genuine curiosity for food and culture, with a collaborative, inclusive team.