Assistant Brand Manager - Taste & Calendar

KFC South Pacific (Yum! Brands Subsidiary); Sydney; On-site; AUD 90,000 - 110,000; Full time

Benefits offered by this job

Half-day Fridays

Wellbeing leave

Phone & internet allowance

Employee discounts

Culture initiatives

Free onsite parking

Growth and development culture

Job summary

KFC Australia is seeking an Assistant Brand Manager – Taste & Calendar to bring our Taste campaigns to life across the annual marketing calendar, working across strategy, creative, media and execution to deliver campaigns that resonate and drive commercial results.

You’ll own selected campaigns from brief to launch, partnering with leading agencies to turn consumer insights into brilliant work in market. This is a great entry-to-mid level brand marketing role at a iconic Australian brand.

Qualifications

• 3–5 years’ experience in marketing, brand or agency roles within fast-paced consumer environments.

Responsibilities

• Lead the delivery of Taste campaigns from brief to launch across strategy, creative, media and execution.
• Partner with agencies to deliver integrated campaigns across paid, owned and earned channels.
• Turn consumer insights into ideas and opportunities for the Taste calendar.
• Track campaign performance and inform future activity.
• Support commercial planning across sales, pricing, forecasting and marketing investment.
• Coordinate timelines and stakeholders to keep campaigns moving.
• Lead Local Restaurant Marketing planning and connect local activity with national campaigns.

Skills

Marketing

Brand management

Agency experience

Cross-functional collaboration

Job description

• Bring some of KFC Australia’s biggest food launches and campaigns to life
• Work across creative, media, consumer insights and commercial performance
• Build your brand marketing career with one of Australia’s most iconic brands

At KFC, we’re passionate about creating food and brand experiences that Australians crave.

As our Assistant Brand Manager – Taste & Calendar, you’ll help bring our biggest Taste food drops to life across the annual marketing calendar – working across strategy, creative, media and execution to deliver campaigns that get people talking and drive commercial results.

You’ll take ownership of selected campaigns from brief through to launch, partnering with some of Australia’s leading agency partners and teams across the business to turn consumer insight into brilliant work in market.

It’s a great opportunity for an emerging brand marketer ready to build their experience across the full campaign lifecycle, while learning what it takes to grow one of Australia’s most recognised brands.

A DAY IN THE LIFE

• Lead the delivery of selected Taste campaigns from brief through to launch, bringing together creative, media and execution.
• Partner with creative, media and production agencies to deliver integrated campaigns across paid, owned and earned channels.
• Turn consumer, category and cultural insights into ideas and opportunities that strengthen our Taste calendar.
• Track campaign, sales and consumer performance to understand what’s working and improve future activity.
• Support commercial planning across sales, pricing, forecasting, promotional effectiveness and marketing investment.
• Coordinate timelines and stakeholders to keep campaigns moving.
• Lead Local Restaurant Marketing planning, connecting local activity with our national campaigns and brand.
• Help improve the tools, processes and ways of working.

ABOUT YOU

• Around 3–5 years’ experience in marketing, brand or agency roles, ideally within a fast-paced consumer environment such as QSR, retail or FMCG.
• Strong creative judgement and an understanding of how integrated marketing and media channels work together.
• Commercially curious and comfortable using sales, consumer and campaign data to find insights and inform decisions.
• A natural collaborator who can build strong relationships across internal teams and agency partners.
• Organised and comfortable managing multiple campaigns, stakeholders and deadlines.
• Curious about culture, consumers and creativity, with a genuine passion for building brands people love.
• Proactive, adaptable and solutions-focused, with the confidence to take ownership.

WHY KFC?

It’s not just what you do at KFC. It’s the way you do it.

Here, you’ll be surrounded by people who are passionate about the brand, ambitious about what we can achieve and generous in sharing what they know. You’ll have the opportunity to learn, contribute and build your career while working on a brand that’s part of Australian culture.

And because everyone has a seat at our table, you’ll be encouraged to bring your perspective, your ideas and your Original self to work.

BUCKETS OF BENEFITS

• Half-day Fridays – get some time back in your week
• Additional wellbeing leave each year
• Monthly mobile phone and home internet contributions
• Employee discounts at KFC restaurants
• Corporate Culture Club initiatives and team experiences
• Free onsite secure parking at Frenchs Forest
• A supportive, collaborative and people-first culture focused on growth and development

JOIN KFC: CHOOSE A FINGER LICKIN' GOOD LIFE

There’s all kinds of potential here! Explore new paths and choose where your career takes you. Whatever your journey looks like, we’ll help you get there, because we take your goals seriously.

Here at KFC, we see ourselves as an equal opportunity employer. This means it’s a level playing field for all. Our work environment is fully inclusive and we strive for a workplace where diversity of thought and perspective is welcomed, sought out and developed. No matter who you are or where you’re from, people from all walks of life are encouraged to apply to join the KFC family. This means no matter your gender identity, ethnicity, cultural background, sexual orientation, disability, life stage or other legally protected status – you’ve always got a seat at our table.