Marketing Manager - Finance

RAA; Adelaide; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Premium road service

Rewards program access

Product discounts

Flexible work arrangements

Training & development

Wellbeing & health insurance

Job summary

RAA, founded in 1903, seeks a commercially minded marketer to own the growth plan for its finance products. You’ll use data to identify opportunities, shape product, pricing and distribution, and drive go-to-market decisions that translate into commercial performance.

Reporting to the Senior Marketing Manager, you’ll develop GTM strategies and campaigns aligned with member needs and growth targets, partnering with product, pricing and commercial teams.

Qualifications

• Proven ability to use data and insight to identify growth opportunities and turn them into action.
• Tertiary qualification in Marketing, Communications, Business or a related discipline.
• Experience driving product or category growth, ideally in financial services or member-based organisations.

Responsibilities

• Own the growth plan for RAA’s finance products, setting priorities to achieve targets and tracking performance against them.
• Analyse sales, member and market data to identify opportunities, diagnose performance and make clear, evidence-based recommendations.
• Develop and implement go-to-market strategies and promotional campaigns that bring finance products to market effectively, aligned to member needs and growth targets, and maximise commercial opportunities.
• Leverage member, market and competitor insights to influence product and pricing recommendations and help shape the roadmap and strategy, working closely with product, pricing and commercial teams and our partners.
• Optimise retail and distribution performance, working with the Offline Acquisition and Retail teams to identify and prioritise the channel and sales levers that drive growth.
• Lead go-to-market planning and campaigns that bring products to market and deliver measurable return on investment.
• Influence and align stakeholders across product, commercial, Acquisition, Brand and Market Research to deliver shared growth outcomes.

Skills

Go-to-market strategy

Data-driven decision making

Campaign management

Stakeholder management

Education

Marketing/Business degree

Job description

• Full-time permanent position based in Adelaide CBD | Hybrid WFH
• Drive go-to-market strategies, campaign performance and commercial growth

• Full-time permanent position based in Adelaide CBD | Hybrid WFH
• Drive go-to-market strategies, campaign performance and commercial growth

Your new opportunity

Ready to make an impact? Reporting to the Senior Marketing Manager, Financial Services, you’ll be a key driver of growth across RAA’s finance products. Using data and insight to understand market and Member needs, then shaping product, pricing, distribution and go-to-market decisions that turn them into commercial performance.

In Addition, You Will

• Own the growth plan for RAA’s finance products, setting priorities to achieve targets and tracking performance against them.
• Analyse sales, member and market data to identify opportunities, diagnose performance and make clear, evidence-based recommendations.
• Develop and implement go-to-market strategies and promotional campaigns that bring finance products to market effectively, aligned to member needs and growth targets, and maximise commercial opportunities.
• Leverage member, market and competitor insights to influence product and pricing recommendations and help shape the roadmap and strategy, working closely with product, pricing and commercial teams and our partners.
• Optimise retail and distribution performance, working with the Offline Acquisition and Retail teams to identify and prioritise the channel and sales levers that drive growth.
• Lead go-to-market planning and campaigns that bring products to market and deliver measurable return on investment.
• Influence and align stakeholders across product, commercial, Acquisition, Brand and Market Research to deliver shared growth outcomes.
• Plus much more, found in the position description here.

What We’re Looking For

You’re a commercially‑minded, curious and analytical marketer who knows your numbers, makes confident decisions and gets results by influencing others. You’ll bring:

• Strong commercial acumen, with a clear grasp of the numbers that drive performance and the judgement to make confident, well‑reasoned decisions.
• Proven ability to use data and insight to identify growth opportunities and turn them into action, across product, pricing, distribution, go‑to‑market and campaigns.
• Strong stakeholder management skills, with the ability to influence at all levels, challenge constructively and drive commercial outcomes.
• Proven experience driving product or category growth, ideally in financial services, banking or a member‑based organisation, and a tertiary qualification in Marketing, Communications, Business or a related discipline.

About Us

Established in 1903, RAA has grown up alongside South Australia - and for more than 120 years, the community has trusted us to have their back. Known for our iconic road service and insurance, we now support over 840,000 members across travel, solar and battery solutions, EV charging and more. And we don’t just deliver services, we stand up for what matters, advocating for safety, wellbeing and a stronger future for our state.

Our purpose is simple: be better for our members and better for our community. Guided by our values — Member Obsessed, Doing the Right Thing, Delivering Together and Courageously Challenging. We’re one of SA’s most trusted brands and largest employers. We’re on a mission to be the #1 employer of choice, creating an inclusive, supportive workplace where our people feel empowered to make a real difference, every day.

Benefits

• Free RAA premium road service
• Access to our RAA Rewards Program
• Generous discounts on all RAA products
• Flexible work arrangements including WFH
• Ongoing Training & Development opportunities and a Study Support Program
• Wellbeing facilities and Corporate Health Insurance Plan

You’ll need to provide evidence of your eligibility to work in Australia and we’ll also need you to undertake a police check before you can work with us at RAA.

We’re committed to a diverse, inclusive workplace where everyone is valued for their unique contributions. We welcome applications from people of all ages and backgrounds, including people living with disability, First Nations Peoples, LGBTIQA+ community members, and people from culturally diverse backgrounds.