Marketing Manager - Customer Loyalty & Retention (Hybrid)

Zurich Financial Services; North Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

5 weeks leave per year

Hybrid working arrangement

Wellbeing support payments

New starter e-voucher

Shine portal access

Job summary

Zurich is seeking a Marketing Manager - Customer Loyalty & Retention to join our Customer Marketing Chapter, reporting to the Customer Marketing Chapter Lead. This role shapes customer experiences that build loyalty, strengthen engagement and support long-term retention.

You'll drive take-to-market plans and customer marketing programs that connect strategy, insight, and execution, partnering with stakeholders to create meaningful value for customers and the business.

Qualifications

• Marketing leadership in customer loyalty and retention.
• Experience building lifecycle programs and campaigns across channels.
• Strong data-led decision making and insights translation.

Responsibilities

• Deliver end-to-end campaigns and collateral that engage customers and support business priorities.
• Use insights and lifecycle thinking to build loyalty and advocacy.
• Track ROI and learnings; drive continuous improvement.
• Lead post-implementation reviews and optimize activities.
• Collaborate to align priorities and unlock cross-sell opportunities.

Skills

Digital-first mindset

Martech experience

AI experience

Marketing strategy

Retention marketing

Customer lifecycle

Segmentation

Copywriting & content

Channel management

Data analytics & insights

Tools

Marketing Cloud

Job description

Zurich is seeking a Marketing Manager - Customer Loyalty & Retention to join our Customer Marketing Chapter, reporting to the Customer Marketing Chapter Lead. This role shapes customer experiences that build loyalty, strengthen engagement and support long-term retention.

You'll drive take-to-market plans and customer marketing programs that connect strategy, insight, and execution, partnering with stakeholders to create meaningful value for customers and the business.